Title Media Politics, 4/e
Subtitle A Citizen’s Guide
Author Shanto Iyengar
ISBN 9780393664874
List price USD 72.50
Price outside India Available on Request
Original price
Binding Paperback
No of pages 412
Book size 165 x 235 mm
Publishing year 2019
Original publisher W. W. Norton & Company
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Provides crucial context for important recent developments

Have the 2016 elections and Trump presidency ushered in a new era in political communication? Iyengar helps students see how dramatic developments like claims of “fake news,” allegations of Russian election meddling via social media, and Donald Trump’s attacks on mainstream news outlets fit into a larger understanding of the media’s role in democracy.


Video Archives

Chapter 1. Introduction: Image Is Everything • Media-Based Politics in the United States • Outline of the Book • Behavior and Performance of the Press • Shaping the News • Media Effects • Going Public • Conclusion

Chapter 2. The Press and the Democratic Process: The American System in Comparative Perspective • Media Politics as the Successor to Party Politics • Patterns of Media Ownership and Regulation • Public versus Commercial Ownership of Broadcast Media • Alternative Approaches to Media Regulation • Broadcast Media • Print Media • Regulating the News Media’s Coverage of Campaigns • Conclusion • Summary • Further Readings

Chapter 3. The Media Marketplace: Where Americans Get the News • Audiences • Credibility • What Gets Reported? • Market Pressures • A Case Study of Local Television News • Organizational Processes and Routines • Autonomy and Objectivity as Dominant Values • Interpretive Journalism • Combat Stories • Accessibility and Appropriateness • Routines and Procedures • Sources • Conclusion • Summary • Further Readings

Chapter 4. Reporters, Official Sources, and the Decline of Adversarial Journalism • Indexing the News • National Security News: The Triumph of Official Journalism • News Coverage of the Vietnam War: A Case Study of Indexing • The Lessons of Vietnam: Restricted Press Access • The Lessons of Grenada: Media Pools • A Refinement of Media Pools: Embedded Journalists • Conclusion • Summary • Further Readings

Chapter 5. New Media, New Forms of Communication • The Diffusion of Technology • Effects of New Media On Consumers • Internet Use and Civic Engagement • Selective Exposure to Online News? • The Attentive Public Hypothesis • The Partisan Polarization Hypothesis • The Issue Public HypothesisCase Study: The Polarization of the Blogosphere • Social Media as a News Source: Implications for Selective Exposure • Case Study: The “Weaponizing” of Social Media in the 2016 Presidential Campaign • Impact of the Internet on Political Organizations • Case Study: New Media And Regime Change • Internet Campaigning Comes of Age • Conclusion • Summary • Further Readings

Chapter 6. Campaigning through the Media • Strategies for Managing the Press • Avoiding Feeding Frenzies • Dealing with the Objectivity Imperative • Playing the Expectations Game • Managing Events • Regulating Access • Playing One Source against Another • Dueling Press Releases • Advertising Strategy • Targeting the Audience • Planting the Seed: Early Advertising • Image versus Issue Spots • Issue Ownership . • Wedge Appeals: Us versus Them • Negative Advertising • Negative Themes • Case Study: Immigration Campaigns in California, 1994 And 2010 • Reactivity: Attacks Provoke Counterattacks • Direct Mail As An Alternative to Televised Advertising • Campaign Finance Reform: A Brief Overview • Buckley v. Valeo • Soft Money and Issue Advocacy • Bipartisan Campaign Reform Act • Citizens United and McCutcheon • Candidate Debates • Conclusion • Summary • Further Readings

Chapter 7. Campaigns That Matter • Political Context versus Campaign Effects • Voter Dynamics: Forecasting Presidential Elections • The Influence of Campaigns • Voting as an Expression of Partisanship • Holding the Base • Attracting Swing Voters • Educating Voters • Learning and Momentum in Primary Campaigns • Campaigns and Turnout • Conclusion • Summary • Further Readings

Chapter 8. News and Public Opinion • Conceptualizations of Media Influence • The Choice of Methods • Identifying Causes: The Advantage of Experiments • Generalizability: The Advantage of Surveys • Combining Experimental and Survey Approaches • Varieties of Media Effects • Learning • Agenda Control • Setting the Elite Agenda • Psychological Accounts of Agenda Setting • Priming Effects • Framing Effects • Persuasion Effects • Receiver-Related Contingencies • Source- and Message-Related Contingencies • Conclusion • Summary • Further Readings

Chapter 9. Going Public: Governing through the Media Case Study: A Tale of Two Disasters • Presidential Communication • The President’s Media Managers • Getting the Message Out • News Coverage • Case Study: A Day in the Life of the Presidential Press Secretary • Speechmaking • The Press Conference • Alternatives to the Press Conference • The Public Congressperson • Committee Hearings • Policy versus Electoral Goals • Presidential Popularity • Inevitable Decline? • Real-World Cues • The Role of Presidential Rhetoric • Why Media Management Matters • The Rally Effect • Conclusion • Summary • Further Readings

Chapter 10. Evaluating Media Politics • Politicians and the Popularity Game • Pandering on “Law and Order” • Pandering versus Leadership • Uninformed and Polarized Voters • Commercialism, Interpretive Journalism, and Combat Stories • Case Study: Recommendation—Strengthen Public Service
• Conclusion • Summary • Further Readings




About the Author:

Shanto Iyengar holds the Chandler Chair in Communication at Stanford University where he is also Professor of Political Science and Director of the Political Communication Laboratory. Iyengar’s areas of expertise include the role of mass media in democratic societies, public opinion, and political psychology. Iyengar’s research has been supported by grants from the National Science Foundation, the National Institutes of Health, the Ford Foundation, the Pew Charitable Trusts, and the Hewlett Foundation. He is the recipient of several professional awards, including the Philip E. Converse Book Award of the American Political Science Association for the best book in the field of public opinion, the Murray Edelman Distinguished Career Award, and the Goldsmith Book Prize from Harvard University. He has authored or edited several books including News That Matters, Is Anyone Responsible? and Explorations in Political Psychology.

Target Audience:

People interested in understanding the media’s role in democracy.


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