Title Innovation for the Fatigued
Subtitle How to build a culture of deep creativity
Author Alf Rehn
ISBN 9780749484088
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 224
Book size 140 x 216 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“More than ever, innovation has become a prime success factor, yet we all have experienced some kind of fatigue as the term has become a cliché. In this book, Alf Rehn looks critically at the evolution of innovation practices throughout the past decades and teaches us new techniques on how to embrace innovation 4.0. An absolute must-read for anyone who wants to succeed, or just survive, in today’s world.”

Antonio Nieto-Rodriguez, author of ‘The Project Revolution’ and ‘The Focused Organization’, and named World’s Leading Champion of Project Management by Thinkers50


“Some innovation is a quick fix, some takes a lifetime of dedication. Some new ideas are new products or services, while other new ideas bring revolutions in the way people live or think. In this important book, Alf Rehn urges leaders to reject wasteful stereotypes of creativity and to embrace the truths needed to deliver powerful real-world innovation. If innovation is deviance in practice, then Rehn is a most practical deviant”

Max McKeown, author of ‘The Innovation Book


“Now that the global innovation hype bubble is bursting, the world desperately needs a dose of straight talk. It’s time the clichés were put up against the wall and out of their misery. Alf Rehn brings his no-nonsense, shelve-the-bullsh*t style to this refreshing reset on what innovation is, what it can do, and how organizations might finally realize its value. He shows innovation isn’t just about desire or a popular process, but requires deeper cultural intervention and an embedded mindset.”

Scott Smith, world-leading futurist and founder of Changeist


How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing ‘innovation fatigue’: we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don’t stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that’s impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations.

Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.



Chapter 1. Introduction: between the shallows and the deep blue sea • Scenes from our innovation crisis • An age of innovation talk • Innovation ain’t what it used to be • Scenes from a shallow company • Innovation lost • What is deep innovation? • The four extremes of innovation cultures • The innovation industry • Innovation commodified • The haves and have-nots of the imagination economy • Our cognitive surplus • Innovation rich • Big idea famine • The research behind this book, or the companies fighting famine and fatigue • The rest of this book

Chapter 2. Of yawns and broken windows: how ideas die in the modern corporation • Human ingenuity in an age of AI • The new productivity • On inhospitable contexts • The lonesome death of most ideas • When you’re the Sphinx • Broken windows theory • How to kill innovation culture with an idea competition, part 1 • The whimper • How to kill innovation culture with an idea competition, part 2 • Shallow yawns and deep breaths • Our own worst enemies • The beam in our eyes • The curse of expertise • Beyond innovation theatre

Chapter 3. Respect, reciprocity, responsibility and reflection: crafting innovation cultures from the ground up • Why innovation requires thinking like a farmer • PS I love you • Psychological safety, innovation and organizational culture • Some hallmarks of an innovation culture • The four Rs of deep innovation cultures • Respect: the basic building block of innovation • Reciprocity: why you need both give and take • Responsibility: deep innovation cultures are both vocal and vulnerable • Reflection • Crafting innovation cultures

Chapter 4. The imagination premium: pushing beyond fatigue, thinking beyond boundaries • Building a better cornucopia • Imagination: tricky, troubling and terrific • Good engineers/bad engineers • Business in the imagination age • The imagination premium • Thinking, fast and slow and deep • Experimenting beyond logic • On the comfort zone • Play like there’s no-one watching • The big I • Mining the imagination • Curiosity: it never killed the cat • A curiosity crisis (and escaping it) • Getting serious about imagination

Chapter 5. Innovative by design: diversity and the trouble with monocultures • Macho madness • Innovation and privilege • Haves and have-nots redux • The innovations of privilege • Moving beyond male, pale and stale • The one thing we know about innovative teams • On the fine art of respectful disharmony • Rise of the culture brokers • A band of brokers • An aside on compassion • From diversity to impact • Making innovation meaningful

Chapter 6. Making innovation resilient: meaning, purpose, ambition, courage • When innovation becomes bullshit • Draped in innovation talk • Bringing meaning back in • Meaning, purpose, leadership • Innovation cultures thrive on meaning • Just enough stress • Innovation ambition • The safety of the shallows • Daring and caring • The courage to allow • The courage to say ‘no’ • Innovation is a sometime thing • The courage to govern • The fifth R: resilience

Chapter 7. Time, velocity, slack: working at the speed of innovation • Working on innovation time • Between comfort and panic • Agile spurts • The importance of moments • Long slogs • Power pauses: why we need time off from innovation • Designing for slack • Shifting rhythms and the rough patches • Human, all too human rhythms • The Kessel run: weird times in innovation

Chapter 8. Pulling it all together: from ‘innovation’ to innovation • On innovation pornography • When we skip the messy bits • Pygmalion and the Golem in innovation • After ‘innovation’: the return of the farmer • The kit and caboodle, aka the whole shebang • Why we need innovation critique



About the Author:

Alf Rehn Alf Rehn is a noted thought leader and professor in the fields of innovation and creativity. Having appeared on Thinkers50 Guru Radar in 2016, he is currently professor of innovation, design and management at the University of Southern Denmark. He is a popular international strategic adviser and professional speaker who has delivered close to 1,000 keynotes worldwide, advised Fortune 500 companies and was the first Westerner to keynote on innovation in the Democratic People’s Republic of Korea. A best-selling author, he has been featured in The Financial Times, The Sunday Times and Harvard Business Review.

Target Audience:

It is especially useful for those interested in creative thinking & ability in business. In this book, Alf Rehn looks critically at the evolution of innovation practices throughout the past decades and teaches us new techniques on how to embrace innovation 4.0. An absolute must-read for anyone who wants to succeed, or just survive, in today’s world.

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