Title The Creative Thinking Handbook
Subtitle Your Step-by-Step Guide to Problem Solving in Business
Author Chris Griffiths, Melina Costi
ISBN 9780749484668
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 248
Book size 159 x 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry

“A really inspiring and pragmatic guide to innovation and creativity - key drivers of great businesses.”

Peter Estlin, Lord Mayor of the City of London


“As always, Chris Griffiths thinks ahead. He also thinks, up, down, around the back and under! Here, he shares this art with us and prepares us to think creatively for ourselves on challenges we can’t even perceive of yet. It’s a must-read.”

Sharon Curry, Executive Leadership Coach, Mind Map, Creativity and Innovation Instructor


“Chris Griffiths delivers the perfect, practical recipe book for driving creativity and innovation into action.”

Stuart Miller, Chief Executive Officer, MindMapUSA


“As technology evolves to the point that it becomes a commodity, individuals and organizations must compete by unlocking human potential and inspiration. This book could not be better timed. Chris Griffiths gives us a powerful, hands-on approach to tap into our creative flow and become masters in our chosen field. An essential resource for anyone looking to be different and create at their highest capacity.”

Jan Mühlfeit, Executive Coach/Mentor, former Chairman of Microsoft Europe, author of
‘The Positive Leader’


“If you want your innovation to become part of everyday practice, this book is for you. Very accessible, with a structure that lays out a pathway to sustainable growth.”

Bill Lowe, Leadership and Learning Writer and Trainer, Executive Consultant at
Kestrel Education


“There are many reasons why innovation has an increasingly important role to play in the modern workplace, but there are few practical guides on how to establish robust systems and processes to deliver it. In this insightful book, Chris Griffiths provides a comprehensive suite of tools that will provide any business with a great track to run on when implementing innovation with their teams.”

David Jones, Financial Services Professional


“Essential reading for any HR professional, manager or CEO looking to extend the boundaries of what is possible in their organization. This book challenges readers’ assumptions about their thinking and the traps we must avoid if we are to develop our creative thinking abilities.”

Keith Usher, Managing Director, Insight Learning Organisation


“In times of industrial revolutions like the digital revolution today, it is simply key to think not only differently, but creatively. Chris Griffiths provides a very useful toolkit.”

Steffen Niehues, C-Level Executive, Software


“A great read; thoroughly enjoyable and providing inspirational insight into thinking that will change the way you approach your own.”

Andy Hayward, Director, Infinity BTS Ltd


“If you don’t want to wait for ever for ideas to occur, then Chris Griffiths can tell you how to generate useful ideas right when you need them most.”

Pavan Bhattad, Pavan Bhattad Institute of Thinking


“Simply a must-read if you want to innovate and grow your business.”

Matteo Salvo, bestselling author on learning strategies and memory techniques, MINDPERFORMANCE


“Chris Griffiths has been inspiring me since our first meeting. He taught me not to over-glorify creativity. He gave me the keys to human thinking, and they opened the doors to real creativity.”

Karl Mortier, Educational Professional


“Another great read from Chris Griffiths. Through his experience and insights, he is not only inspiring organizations about really being innovative but showing the way. I hope more organizations take on board Chris’ thinking.”

Richard Bradley, Managing Director, Master Trainer Institute, Geneva, Switzerland


Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the ‘box’ around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.

This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.


About the author


Introduction • Knowledge is no longer power • Create or die! • We lose our creativity with age • Think without the box • Creativity and innovation – what’s the difference? • Applied creativity • How to use this book • References


Part One: Thinking About Your Thinking

Chapter 1: The Decision Radar • Mind-numbing patterns • Metacognition • Put your thinking under the radar • Take action on your results • References

Chapter 2: Common thinking errors: selective thinking • Killing creativity and smart decisions • That’s the idea! • The bias that binds • References

Chapter 3: Common thinking errors: reactive thinking • System 1 vs System 2 • The need for speed • In the heat of the moment • Letting information overload you • References

Chapter 4: Common thinking errors: assumptive thinking • They’re everywhere! • Challenging assumptions • Bad assumptive moves • Rules are made to be broken • References


Part Two: The Solution Finder

Chapter 5: The context for creative problem solving • Are you market-driven or market-driving? • A winning process • Divergent and convergent thinking • The Creativity toolkit • References

Chapter 6: The Solution Finder Step 1: Understanding • Define the challenge • The Understanding toolkit • Understanding checklist: dos and don’ts • References

Chapter 7: The Solution Finder Step 2: Ideation • Generative thinking • Brainstorming – does it work? • How to be better at brainstorming • The ‘correct’ brainstorming strategy • References

Chapter 8: The Solution Finder Step 2: Ideation toolkit • Creativity on demand • The Ideation toolkit • Ideation checklist: dos and don’ts • References

Chapter 9: The Solution Finder Step 3: Analysis • Evaluate ideas • The Analysis toolkit • 1. Sort • 2. Screen • 3. Select • Analysis checklist: dos and don’ts • References

Chapter 10: The Solution Finder Step 4: Direction • Turn ideas into action • The Direction toolkit • Direction checklist: dos and don’ts • References


Part Three: The End of the Beginning

Chapter 11: Commit to ‘thinking differently’ • Putting it all together • Decision Radar V2 • Commitment • Making time for creativity • References

Chapter 12: Creative leadership • Innovation is a core leadership skill • The end game • Freedom to fail… and learn • Make play a priority • Innovate with optimism • Supportive systems • References

Conclusion: where do you go from here? • Decisions, decisions • Stick at it

Appendix: activity answers


About the Authors:

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping®. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates.

Melina Costi is a professional business writer and copy editor with a background in marketing management. She is co-author of The Positive Leader (with Jan Miihlfeit, former Microsoft Europe Chairman) and Grasp the Solution, which reached number 2 on the Amazon UK business chart.

Melina holds a first class BSc (Hons) degree in Business Studies from City University, London. She is also an accredited indexer and member of the Society of Indexers. Besides her work in publishing, Melina provides academic support services for adult students with learning difficulties and disabilities.

Target Audience:

Essential reading for any HR professional, manager or CEO looking to extend the boundaries of what is possible in their organization.

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