Title Superhuman Innovation
Subtitle Transforming Businesses with Artificial Intelligence
Author Chris Duffey
ISBN 9780749483838
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 288
Book size 140 x 218 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry

Superhuman Innovation is a secret resource for smart people trying to grow their business.”

Rachel Loui, Head of International Growth for Business & Industrial Markets, Google


“Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aimé unpack AI to make us feel confident and excited about these future-focused technologies.”

Rob Rogers, Former CEO, Sudler WPP, New York


“This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aimé - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now.”

Gordon Young, Editor-in-Chief and Co-founder, The Drum


“Chris Duffey will allay any skeptic’s concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people’s lives.”

Diana Naguib, Senior Vice President, MediaLink


Superhuman Innovation is forward thinking and captures the potential of AI in the future. It is clear from reading this that brands who are not adopting their business to support an AI future will be left behind.”

Monson Tseng, Amazon Alexa


“Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks.”

Clancy Ryan, Vice President, Arc Publishing, The Washington Post


“Amié and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience. Superhuman Innovation is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential.”

Dr. Kimo Ah Yun, Acting Provost, Marquette University


“If you’re interested in creating growth and value for your start-up or multinational brand, Superhuman Innovation is a breakthrough blueprint for how to put your consumers first with human-centric AI.”

Bonin Bough, Founder of Bonin Ventures, Former Chief Media & eCommerce Officer at Mondelez International

“A must read for business leaders serious about cognitive transformation. Superhuman Innovation cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future.”

Keith Pine, Chief Operating Officer, Organic


“With all the clamor about AI-positive and negative-Chris Duffey provides a compelling blueprint for AI’s applications and impact. Superhuman Innovation is a super intelligent take on the power AI puts in people’s hand.”

Tom Stein, Chairman and Chief Client Officer, Stein IAS, President, ANA Business Marketing NYC


Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.


About the author

How I used AI to write this book




Part 1: The Al foundation

Chapter 1. Changing landscape: Customer behaviours and expectation • Service to humanity • Technology has changed our daily lives • Democratization of information and accessibility • Constant Connections • Uses of technology • Collaboration • Marketing has become a dialogue • The true mission of artificial intelligence

Chapter 2. The digital transformation: From messaging to experiences • Engaging experiences • Friction points • Creating unique and interesting experiences • Employee loyalty • The experience culture

Chapter 3. Infinite data: Driving better outcomes • What is data? • The complexity of data • Storing the data • Leveraging the data • Data strategy

Chapter 4. Infrastructure:. The need for a foundation • Challenges of infrastructure • Legacy systems • Infrastructure architecture • Designing your infrastructure • Disaster recovery • Changes in technology


Part 2: The Al activation

Chapter 5. Artificial intelligence: The what and why of the AI revolution • The Fourth Industrial Revolution • Human intelligence • Cycles of Al • AI successes • Types of AI • AI combined with other technologies

Chapter 6. The SUPER framework: A superhuman strategy • The SUPER framework explained • Speed • Understanding • Performance • Experimentation • Results • Superhuman capabilities • An assistant, a peer or a manager • Supporting business strategy

Chapter 7. Speed: Facilitating work processes • Restrictions on growth • Organizational acceleration • Manufacturing • Medical • Retail

Chapter 8. Understanding: Revealing and mastering deep insights • Human-to-human interaction • Al expands understanding • How AI improves understanding • AI benefits communication •  Healthcare applications • Understanding customers

Chapter 9. Performance: Measurement and optimization • Key performance indicators • Strategy and tactics • Measure to fine tune success • Data Sources • Industry 4.0 • Implications for farming • Impact on logistics

Chapter 10. Experimentation: Actionable curiosity • The Roman aqueducts • SpaceX • Actionable curiosity • AI models

Chapter 11. Results: Business transformation • Enabled products and services • Robotics • The effect on return on investment • AI enabling growth • Business transformation • Digital verticals


Part 3: The AI future

Chapter 12. Where to start • Defining the problem • Change management • Embedded in the business • Communicate throughout the business • Unstructured and siloed • Volume and velocity • Application programming interfaces

Chapter 13. Security, privacy and ethics • Protecting the business • Security of infrastructure • The weakest link • Privacy • Ethics of AI

Chapter 14. Yesterday, tomorrow and today2001: A Space Odyssey • I, Robot • When HARLIE Was One • The Adolescence of P-1 • Alpha Redemption • Do Androids Dream of Electric Sheep? • The magic of technology • Promise of the future • AI and consciousness

Chapter 15. Next-Gen creativity: Improving the human experience

Chapter 16. The AI-infused future: Transforming the world • Technology is changing the world • Superchildren • Superartists • Superteachers • Superfarmers • Superdoctors • Superyou



About the Author:

Chris Duffey spearheads Adobe’s Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.

Chris has been profiled by The Wall Street Journal, The Guardian, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post, Business Insider and by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA NY.

Before Adobe, Chris was an Award-Winning Executive Creative Director, noted speaker, author and Artificial Intelligence & Mobile Technologist. He has been featured by Business Insider, and Yahoo as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Chris has been a creative consultant with over 35 advertising agencies across the global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical.

Target Audience:

This book is for any management/business personnel of any skill or level. This is an assured guide to help you succeed in AI through cognitive transformation and unleash your creative potential.

Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice.