Title Mastering the Supply Chain
Subtitle Principles, Practice and Real-Life Applications
Author Ed Weenk
ISBN 9780749484484
List price GBP 34.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 296
Book size 171 x 241 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry

Mastering the Supply Chain provides an invaluable guide for understanding how decisions are made when managing the supply chain strategically. The emphasis of the book is on practical learning and hence the book is written around ‘The Fresh Connection’ supply chain game. Having used this game in my courses over several years, this book would be an excellent companion. The book will provide value for UG, PG and MBA courses with a focus on supply chain management.”

­—Professor Samir Dani, Head of Logistics, Marketing, Hospitality and Analytics, University of Huddersfield, UK


Mastering the Supply Chain is an excellent work that gives us the opportunity to review the concepts of the Supply Chain from a perspective that achieves a perfect balance between the methodology and the practical approach. In the text, Ed Weenk manages to capture with great skill the complex relationships that arise in the world of business without falling into excessive simplification, while allowing the reader to understand concepts from a practical perspective. My most sincere congratulations to Prof. Weenk. I am sure that Mastering the Supply Chain will be of great interest to practitioners, as well as academics and students.”

Dr. Luis E. Herrera – Associate Professor in the School of Industrial and Systems Engineering at the Monterrey Institute of Technology, Mexico City (Mexico)


“Building on his extensive training experience, Ed Weenk has written a very valuable and accessible book.”

Finn Wynstra, NEVI Professor of Purchasing and Supply Management, Rotterdam School of Management


“Ingeniously incorporates knowledge and practice of the fundamentals. The diagrams are especially descriptive, and the combination of theory with experential learning is a game-changer in the quest to educate students and professionals how to manage supply chains in an
ever-changing world.”

Laura M Meade, Director of International Programs and Professor of Supply Chain Practice, Neeley School of Business, Texas Christian University, Fort Worth


“This book is a real breakthrough for the learning and teaching of supply chain management.”

Christian van Delft, Associate Professor of Information Systems and Operations Management, HEC Paris’


“This excellent book not only covers core supply chain management principles, buts adds a guided approach to mastering them. It will be of great value to both students and lecturers.”

Tom Van Woensel, Professor of Operations Management and Logisitics, Eindhoven University of Technology and Antwerp Management School


“This is the missing book on supply chain management: this practice-oriented, business-driven and interactive book is a pleasure to read and essential for people who wish to advance in their supply chain career.”

Desiree Knoppen, Associate Professor and Head of Academic Department, Marketing, Operations and Supply, EADA Business School, Barcelona


Mastering the Supply Chain is a great aid to those who would like to better understand the strategic and tactical landscape of Supply Chain Management as well as the mechanics of ‘The Fresh Connection’ business simulation. The book perfectly connects conceptual supply chain management considerations with business simulation practice. I strongly recommend this book to both teachers and students as a supportive tool for Supply Chain Management courses and trainings.”

Dmitrii Gavrilov, CPIM, CSCP, CLTD, SCOR-P, APICS Master CPIM Instructor, APICS Lead CSCP Instructor, APICS Associate CLTD Instructor, Professor, St. Petersburg Polytechnic University (SPbPU)


“So far there has not been a well-suited textbook to support and foster this excellent learning experience with the general concepts of supply chain management. I have been integrating ‘The Fresh Connection’ simulation with great success in my supply chain management courses for several years. The experimental environment of the simulation brings a real-world sensation into the classroom. Mastering the Supply Chain provides the essential learning needed to bridge the gap between The Fresh Connection and the fundamentals of supply chain management.”

Michael Lustenberger, Research Associate, Center of Strategy & Operations, ZHAW School of Management and Law, Winterthur, Switzerland


Mastering the Supply Chain is an excellent book that not only covers the understanding of core supply chain management principles but adds a guided approach to mastering them. The key learning and one of the important distinguishing factors are the hands-on learning using ‘The Fresh Connection’ game. Mastering the Supply Chain will be of great value for students seeking to understand and master those SCM principles, but also for lecturers giving them an excellent hands-on learning tool to their students.”

Prof. Dr Tom Van Woensel – Professor Operations Management and Logistics, Eindhoven University of Technology, The Netherlands, and Antwerp Management School, Belgium


“Ed Weenk covers how competitive company strategy links to supply chain typology and to the process of Sales & Operations Planning. In the second and third part of the book, using a realistic supply chain business simulation game of a fruit juice manufacturing company, the Author lets a team of virtual students called SuperJuice show in a very practical way which trade-offs have to be made to execute the chosen company strategy and the complexities involved in the decision making. All in all, I think
Mastering the Supply Chain will prove to be a very useful and practically oriented book providing a grateful and effective learning experience for a wide diversity of learners.”

­—Martijn Lofvers, CEO and Chief Trendwatcher at Supply Chain Media


“The title says it all: Mastering the Supply Chain - Not only in theory, but also in practice. This book covers the fundamentals of supply chain management with a strong emphasis on practical application. A clear structure guides you through mastering the multiple dimensions of the supply chain management: the business, technical and leadership dimensions. There are plenty of useful exercises throughout the book which challenge you to explore, analyse and imagine key supply chain management concepts or scenarios, thus ensuring a holistic understanding. The highlight is the learning experience through ‘The Fresh Connection’ business simulation - a game environment allowing you to study the effects of key supply chain decisions on the example of a fruit juice supply chain. All in all, a well-written book on supply chain management that prepares you to master the supply chain challenges of the future.”

Dr. Stanislav Chankov, Lecturer in Supply Chain Management, Department of Mathematics and Logistics, Jacobs University, Bremen, Germany


“Supply chain scholars continually get bombarded with new/re-branded theories and concepts in this, (still relatively new) field of study. What is often sadly lacking is a blended learning approach with appropriate material and mechanisms for the learner to try/apply/test these theories and concepts in different dynamic business scenarios within a safe experimental environment revealing all the supply chain complexities to be managed in the future. Together with The Fresh Connection’s experiential learning environment, this new book, Mastering the Supply Chain, provides the supporting material in a condensed, progressive and aligned style. It further fills the gap in serving industry’s current critical need towards assisting both instructors and learners to establish the appropriate onboarding knowledge and skills that can enable businesses in achieve their multi-dimensional business strategies with implementable supply chain plans.”

Johan Louw, Associate Professor of Logistics and Supply Chain Management, Stellenbosch University, Stellenbosch, South Africa

Mastering the Supply Chain deals with how to manage a supply chain from multiple perspectives, including business, technology, performance and optimization. It contains many templates for analysis, thus giving the reader a quick guide to supply chain management. The author shows people the most relevant principles, analysis process and decision-making frameworks using one interactive case throughout the book. Mastering the Supply Chain is kindly recommended as a textbook for both students and practitioners.”

Ms. Wang Xiaofang, Director of Lab, Department of Industrial Engineering, Tsinghua University, Beijing (China)


Mastering the Supply Chain profoundly reveals the core of supply chain management: strategy, collaboration, technology and leadership. Through ‘The Fresh Connection’ simulation game, which is used as an interactive case in the book, readers can experience the challenge and charm of supply chain management, and truly understand that the competition between modern enterprises is the competition between supply chains. To win in the competition, we need to deeply realize that supply chain management is not alone and isolated, but that each department should strengthen mutual communication, understanding and trust. On this basis, through information sharing, responsibility allocation, common decision-making and other ways, one can achieve the collaboration and unity of the whole operational process of the company.”

Professor Gao Junjun, Managing Director of Demand Chain Institute, Founder & CEO of oIBP. SHU-UTS SILC Business School, Shanghai (China)


Mastering the Supply Chain presents a systematic approach to understanding current supply chains and value networks. This book offers a theoretical and practical support that will help organizations as well as students understand supply chains, and the potential impact of trends in business and society on company competitiveness. Ed Weenk´s take on the underlying fundamentals delivers a pragmatic approach to enhancing the learner’s understanding of fundamentals and beyond. His approach is a major step towards understanding Supply Chain basics and potential disruptions to the growth of the business.”

Dr Mario Chong, Vice dean of Business Engineering, Faculty of Engineering, Universidad del Pacífico, Lima, Peru


“One of the major challenges in either learning or teaching Supply Chain Management is the creation of the bridge between the theory and practice. The non-experienced learnings remain abstract until they are applied in real life. Mastering the Supply Chain is closing the gap by providing a solid theoretical base as well as an immediate practical application through a business simulation in a very experimental and playful way. It’s an absolute reference on Supply Chain Management for students, professionals, and leaders.”

Nicolai Rassolov MSc, Lecturer, School of Continuing Studies, McGill University, Montreal, Canada


“Supply Chain is a broad area that requires many different managerial, technical and leadership skills, as well as knowledge and a holistic view of different areas, from purchasing to operations, finance and sales. Consequently, learning Supply Chain concepts and putting them into practice is a challenging mission, particularly for those in the early and intermediate stages of their careers. In such context,
Mastering the Supply Chain offers a unique approach that blends a comprehensive review of the main concepts of supply chain, with plenty of additional references for a more in-depth learning of specific topics. It fills a much-needed gap that effectively allows the integration of such concepts to an experiential learning approach using the excellent business simulation game called
The Fresh Connection.”

Claudio Barbieri da Cunha, Associate Professor, Head of Dept of Transportation Engineering, Director of
Center for Innovation in Logistics Systems Engineering (CISLOG), University of São Paulo, Brazil


Mastering the Supply Chain is one of the few Supply Chain Management books that describes the explanation about the fundamentals of Supply Chain Management as well as how to apply these fundamentals concretely to the level of organization, management and operations.”

Mohamed el Ouasghiri, Senior lecturer Supply Chain Management, Rotterdam University of Applied Sciences, The Netherlands


Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents.

Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own ‘silo’ but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. Chapter 6 helps students to pull everything they’ve learned together and see how the concepts play out in the real world by guiding them through an interactive demonstration of the online business simulation game The Fresh Connection (free access is included with the book). This is a key text for students on supply chain management BScs and MScs as well as background reading for students playing the full version of The Fresh Connection
Business Simulation game.


List of figures

List of exercises

About the author

About the contributors


Preface: Simple but not easy (1)

Structure of the book



Part One. Exploring the fundamentals

Chapter 1. Supply chain: General introduction • What is a supply chain? • What does the supply chain look like? • Summary

Chapter 2. Supply chain: The business dimension • Industry perspective: competitive strategy • The ‘what’ of the company’s business: customers and value propositions • The ‘how’ of the company’s business: competitive advantages • The supply chain and a company’s financials: the ‘how much?’ • The supply chain as a part of a sustainable business • Summary

Chapter 3. Supply chain: The technical dimension • From corporate strategy to supply chain strategies: typologies • Physical infrastructure or network: push/pull, facilities and transportation • Forward and backward integration: outsourcing and external collaboration • Planning and control: processes, forecasting, inventories, production • Information and systems, and organizational aspects • Summary

Chapter 4. Supply chain: The leadership dimension • Making people move: performance measurement and target setting •
Stakeholder management, functional silos and corporate culture • Trust and coordination: internal collaboration and team Performance • Trust and coordination: external collaboration and transparency • The role of leadership in the supply chain • Summary

Chapter 5. Simple but not easy (2): Complexity and alignment • Complexity! • Trade-offs: you can’t have it all • Cross-functional alignment: S&OP and IBP • Summary


Part Two. Mastering the fundamentals

Chapter 6. Knowledge in action with a supply chain simulation: Game on! • The Fresh Connection business simulation game • Introducing: Team SuperJuice • Introducing: Bob McLaren, the owner of our company • TFC: the company, the mission, the experience • Back to theory for a moment • What’s wrong with TFC? • TFC gameplay: what you need to know • Summary

Chapter 7. Mastering the business dimension of the supply chain • Competitive strategy • Customers and value propositions •
Supply chain and finance • Summary

Chapter 8. Mastering the technical dimension of the supply chain • Supply chain strategies • Averages kill! • Physical infrastructure • Planning and control • Information and systems • Summary

Chapter 9. Mastering the leadership dimension of the supply chain • Performance measurement and target setting • Stakeholder management: functional silos • Trust and coordination: internal collaboration and team performance • Trust and coordination: external collaboration and transparency • Stakeholder management (direct stakeholders) • Summary

Chapter 10. Simple but not easy (3): Complexity and alignment • Supply chain strategies revisited • Complexity! • Making pros and cons explicit: business cases to support decision making • Cross-functional alignment: S&OP • Summary


Part Three. Imagining beyond the fundamentals

Chapter 11. The supply chain in a VUCA world • A VUCA world • Visualising the status quo: business model canvas • Summary

Chapter 12. Imagining business challenges for the supply chain • Market forces: new entrants and tough competition • The need for new business models • Transforming into responsible and green • Changes in the external environment: PESTEL • An emergency! •
Managing uncertainties: risk assessment • Summary

Chapter 13. Imagining technical challenges for the supply chain • Challenging the push/pull setup • Challenging capacity •
Challenging machine life • Challenging the network design • Challenging segments and channels • Challenging the customer status quo • Challenging the value propositions • Summary

Chapter 14. Imagining leadership challenges for the supply chain • Managing many more stakeholders • Supply chain leadership in the VUCA world • Managing trust and coordination: external collaboration • Summary

Chapter 15. Conclusion–simple but not easy (4): Complexity and alignment • Supply chain strategies revisited once more •
The Fresh Connection: now what? • Bob McLaren is back • Closing the loop: the learning cycle of experiential learning

Appendix: Experiential learning and The Fresh Connection (extended version)



About the Author:

Ed Weenk founded QuSL at the beginning of 2004 in Barcelona, where he was living at the time. Currently based out of Maastricht (Netherlands), Ed has had extensive experience since the mid-1990s in managing international logistics and distribution projects at strategic and operational level.

He gained an MSc in Business Administration from Erasmus University/Rotterdam School of Management and a Professional Doctorate in Engineering (PDEng) focused on supply chain management from Eindhoven University of Technology. Ed also works as a Senior Associate Professor at different business schools, such as EADA Barcelona (Spain), Maastricht School of Management (Netherlands), Antwerp Management School (Belgium) and Centrum Graduate School of Business (Lima, Peru), on the topics of operations and supply chain, project management and intra-and entrepreneurship.

A strong believer in the principles of experiential learning based on methodologies such as the case method as championed by Harvard Business School, in-class teamwork and serious gaming, Ed is delivery partner and authorized trainer in the business simulation games of Inchainge of The Netherlands and the Palatine Group of New York.

Ed has previously written a management book titled The Perfect Pass: What the manager can learn from the football trainer, published in English, Spanish and Dutch, about the importance of seeing the big picture, having good internal and external alignment and achieving coherence at all levels.

Target Audience:

Useful for students of UG, PG and MBA courses with a focus on supply chain management and practictioners/lecturers.

Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice.