Title Social Media in the Digital Age
Subtitle History, Ethics, & Professional Uses
Author Rebecca Coates Nee
ISBN 9781516538942
List price USD 66.95
Price outside India Available on Request
Original price
Binding Paperback
No of pages 150
Book size 216 x 279 mm
Publishing year 2019
Original publisher Cognella Academic Publishing (Eurospan Group)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Description:

Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media platforms like Facebook, Twitter, Snapchat, and Instagram have influenced how people interact with one another, receive news, and form social bonds. It introduces students to theories used to study social media, legal and ethical considerations for corporations and individual users, and examples of successful and unsuccessful social media usage to demonstrate its power and reach.

Part One of the book focuses on the study of social media, addressing the rise of social media, the widespread impact of user-generated content, the demographics of individuals who use various platforms, and more. Part Two examines the ethics and legal issues surrounding social media, including copyright law, user policies, image and brand management, privacy, and other considerations of digital media use for individuals. Part Three addresses the professional uses of social media in public relations, advertising, marketing, journalism, nonprofit work, U.S. politics, international social media movements, and more.

Social Media in the Digital Age is well suited for undergraduate courses in mass communication, broadcasting, history, and popular culture. It’s also a valuable resource for mass communications professionals.

Contents:

Introduction

PART I: STUDYING SOCIAL MEDIA

Chapter 1: The Rise of Digital and Social Media

Chapter 2: Social Media vs. Mass Media

Chapter 3: Theories Used to Study Social Media

Chapter 4: Going Viral: The Impacts of User-Generated Content

Chapter 5: Demographics and Growth of Major Social Media Platforms

PART II: LEGAL AND ETHICAL IMPLICATIONS OF SOCIAL MEDIA

Chapter 6: Legalities of Social and Digital Media Use

Chapter 7: User Policies—Reading the Fine Print

Chapter 8: Managing Your Image and Building Your Brand

PART III: PROFESSIONAL USES OF SOCIAL MEDIA

Chapter 9: Public Relations, Advertising, and Marketing

Chapter 10: Journalism, Mass Media, and News Nonprofits

Chapter 11: Global Impacts and International Movements

Chapter 12: U.S. Politics and Social Media Movements

 

About the Editor:

Rebecca Coates Nee earned her Ed.D. in education technology from Pepperdine University, M.A. in journalism from Northwestern University, and B.A. in political science from the University of California, Santa Barbara. She is an associate professor in the School of Journalism & Media Studies at San Diego State University. Her research focuses on the impact of digital technology and social media on communication industry practices and consumer habits.

Target Audience:

This book is well suited for undergraduate courses in mass communication, broadcasting, history, and popular culture. It’s also a valuable resource for mass communications professionals.

 

 
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