Title Blockchain Babel
Subtitle The Crypto Craze and the Challenge to Business
Author Igor Pejic
ISBN 9780749484163
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 224
Book size 140 x 218 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry

“The blockchain revolution is ushering in a new internet of value that will transform every industry. In Blockchain Babel, Pejic provides a lucid breakdown of blockchain’s potential to serve as the foundation of a new digital economy.”

Alex Tapscott, co-author, Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

“Blockchain Babel is well titled alluding to a tower connecting earth to heaven and frustrated through a confusion of voices. Pejic’s book helps attenuate that confusion through a comprehensive assessment of the complex path of how blockchain technology’s promise vs reality is developing in practice.”

Keith Bear, VP at IBM Financial Markets and Fellow at Centre for Alternative Finance, Judge Business School, University of Cambridge

“Blockchain Babel separates the signal from the noise. This book is the new bible for professionals who want to move from intention to implementation. Everyone who works in banking, wealth management or finance should not only read this book but buy copies for their colleagues to help enlighten them to the realities of blockchain.”

April Rudin, Founder and CEO Rudin Group

“Igor Pejic’s excellent book - Blockchain Babel - provides valuable insights into how the blockchain technology will transform the financial industry.”

Spiros Margaris, Venture Capitalist and the global No. 1 Fintech, AI and Blockchain influencer by Onalytica

“The number of publications on blockchain technology coming out every day can be measured in meters of bookshelves right now. All the more remarkable is Igor Peijc’s book, as it is highly informative, full of substance and - engaging to read at the same time despite the subject’s complexity. Whether you want to get a good overview or dig in deep into the matter - you can get both out of this book. After reading Blockchain will no longer be a myth to you.”

Barbara Stöttinger, Dean WU Executive Academy

“In his riveting, yet analytic account of blockchain Igor Pejic is shaping a new understanding of the technology that will transform banking and business. Blockchain Babel is a powerful compass to navigate the vast seas of crypto-literature.”

Jürgen Kob, FinFluencer


Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians, and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years.

Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.


About the author


Chapter 1. Blockchain, Bitcoin and Distributed Ledgers – Disentangeling the Hype • Why stop with banking? The dream of blockchain 2.0 • The second shot at electronic money and why this time it might actually work • Disrupting the disruptor–how the blockchain itself might become obsolete • Still not a new internet

Chapter 2. A Libertarian Fantasy in the Most Regulated of Industries • A political battle fought in a technical arena • From priests to payment directives – a short history of the institutional imperative of money • Leviathan’s strong hand – why regulators might end up picking the technology format • Format Wars in Full Swing • Note

Chapter 3. The Dreaded Kodak Moment that will Never Happen – Why Banking is Different • Cutting the value chain to size • New sharks in the ocean • The incumbents’ predicament • Ways to overcome inertia – the case of the ATM at Citicorp • Lip service or strategic priority – are banks doing enough? • Note

Chapter 4. Data Behemoths are Coming • Who are those fintechs that are making banks quake in their boots? • Data behemoths – the real challengers that have managed to slip from the radar • Payments as the first front line and why mobile wallets are a game changer • To survive banks should avoid the music industry’s mistakes…and their own

Chapter 5. Hunting for the New Competitive Advantage • The power of firm resources • Banks’ underestimated core competencies • Price wars and how banks should react to them • Setting out for new oceans – a dangerous endeavour

Chapter 6. Business-Model Evolution – the arrival of the IT paradigm • Why the security argument is a farce • Market rules of the IT paradigm • The business model ‘free’ • Globalized competition in a world of branding

Chapter 7. An Unparalleled Promise… for Some • Unleashing the free market by unbinding capital • The largest market expansion in history – onboarding the two billion unbanked • The threat of banking deserts and local divides • Rays of hope



About the Author:

Igor Pejic is the Head of Marketing at BNP Paribas PF AT, part of Europe’s largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and The Financial Times as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.

Target Audience:

A must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have. This book is also useful for everyone who works in banking, wealth management or finance.

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