Title Strategic Planning in Healthcare
Subtitle An Introduction for Health Professionals
Author Brian C. Martin
ISBN 9780826164834
List price USD 75.00
Price outside India Available on Request
Original price
Binding Paperback
No of pages 186
Book size 178 x 242 mm
Publishing year 2019
Original publisher Springer Publishing Company
Published in India by .
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Sales territory Bangladesh, India, Pakistan, Sri Lanka
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Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings, including large healthcare networks, small practices, and public health institutions, among many others. This text provides a solid theoretical framework, supplemented with examples and a common case, which is reinforced by hands-on practical student exercises and chapter-specific worksheets. It examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle. Throughout, this book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations.

This hands-on text incorporates real-world examples and case studies so that the content can be digested easily in undergraduate and graduate courses alike and can be applied to an individual or group project to encourage application and experiential learning. Written by an experienced strategic planner and educator, this foundational textbook prepares public health students, healthcare administration students, and related health professionals to develop their own effective strategic plans that achieve performance excellence.

Key Features:

  • Provides a thorough, step-by-step review of the strategic planning process in healthcare organizations with a strong theoretical framework
  • Detailed case studies using a fictionalized healthcare organization conclude each chapter
  • Includes strategic planning chapter-specific worksheets that allow students to develop a quasi-strategic plan
  • Real-world sample strategic plans from the healthcare industry
  • Access to the downloadable ebook and downloadable chapter worksheets
  • Full Instructor package including an Instructor’s Manual, PPTs, and test bank




Share Strategic Planning in Healthcare: An Introduction for Health Professionals

Chapter 1. Planning: What Is It and Why Is It Important?

Chapter 2. The Strategic Planning Process

Chapter 3. Organizational Purpose

Chapter 4. Situational Analysis

Chapter 5. Objectives

Chapter 6. Strategies and Operational Plans

Chapter 7. Evaluation and Control

Chapter 8. Sample Strategic Plans


About the Author:

Brian C. Martin, PhD, MBA, is Professor, Associate Dean for Administration, and Director of Graduate Programs in Public Health in the School of Health Professions at Eastern Virginia Medical School (EVMS). He has operational and administrative responsibilities for the MPH degree. As an academician, Dr. Martin has taught undergraduate and graduate students, provided service activities, and conducted research in the area of health services administration for over 15 years. His research interests include access to care, financing healthcare services, cost/benefit analysis, and healthcare workforce development. Prior to entering academia, he performed strategic planning and new business development in a large nonprofit, tertiary care, teaching hospital. Dr. Martin earned his BBA (1988) and MBA (1993) degrees from the University of South Carolina School of Business. He earned his PhD in Health Services Research and Administration (1996) from the University of South Carolina School of Public Health.

Target Audience:

Useful for public health students, healthcare administration students, and related health professionals.


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