Title Jugaad Time
Subtitle Ecologies of Everyday Hacking in India
Author Amit S. Rai
ISBN 9781478001461
List price GBP 21.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 232
Book size 153 x 229 mm
Publishing year 2019
Original publisher Duke University Press (Combined Academic Publishers)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
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“This original and innovative work will enable a new and perhaps paradigm-shattering interpretation of the coimplication of digital assemblages, temporality, and affect. Drawing on a rich ethnographic archive, Amit S. Rai is deeply sensitive to how gender, class, and caste are implicated in emergent techno-perceptual assemblages. His invaluable book is also an effective antidote to the Eurocentricity of digital media studies.”

—Purnima Mankekar, author of Unsettling India: Affect, Temporality, Transnationality

Jugaad Time is an important intervention into cartographies of postdigital media cultures. By drawing on the specificity of South Asian cultures, it enriches our understanding of the heterogeneity of these processes. The postcolonial study of media technologies is a vibrant and crucial field of inquiry;
Amit S. Rai’s outstanding work is an essential contribution to global approaches to new media scholarship.”

­­­­­­—Tiziana Terranova, author of Network Culture: Politics for the Information Age


In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.




Introduction. A Political Ecology of Jugaad

Fables of the Reinvention I. Toward a Universal History of Hacking

Chapter 1. The Affect of Jugaad: “Frugal Innovation” and the Workaround Ecologies of Postcolonial Practice

Chapter 2. Neoliberal Assemblages of Perception and Digital Media in India

Fables of the Reinvention II. New Desiring Machines

Chapter 3. Jugaad Ecologies of Social Reproduction

Chapter 4. Diagramming Affect: Smart Cities and Plasticity in India’s Informal Economy

Fables of the Reinvention III. A Series of Minor Events

Conclusion. Jugaad Jugaading: Time, Language, Misogyny in Hacking Ecologies




About the Author:

Amit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of Untimely Bollywood: Globalization and India’s New Media Assemblage, also published by Duke University Press, and the coeditor of InterMedia in South Asia: The Fourth Screen.

Target Audience:

People interested in Indian digital media cultures.          


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