Title Design Works, Revised and Expanded Edition
Subtitle A Guide to Creating and Sustaining Value through Business Design
Author Heather M.A. Fraser
ISBN 9781487522902
List price USD 34.95
Price outside India Available on Request
Original price
Binding Paperback
No of pages 320
Book size 152 x 228 mm
Publishing year 2019
Original publisher University of Toronto Press
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
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“As a design leader in a giant global enterprise and whose team maintains a vibrant design and design-thinking practice, I regularly encounter business leaders and fence sitters who struggle with breaking paradigms and taking risks that can lead to growth. With her new book, Heather Fraser has unlocked the tactical secrets and outright magic needed to turn these discussions into engagement and action. It is THE essential read for design and business now.”

Robert T. Schwartz, FIDSA, DMI, Vice President, Global Design and User Experience, GE Healthcare


Design Works covers a holistic approach to using design to create value in any organization. It expertly and clearly explains the principles of design thinking and connects them to the strategic direction of the enterprise, integrating ‘business’ and ‘design.’ It includes a proven set of tools and tips – including measuring outcomes, team selection, specific empathy exercises, and the integration of data analysis – to help you unleash the power of design in your organization.”

Claudia B. Kotchka, former Vice President, Design Strategy and Innovation, Procter & Gamble


“Having been taught by Heather at Rotman and having worked for Rotman Design Works, Business Design has long been ingrained in my DNA and has been extremely important to my career trajectory. The frameworks, methods, and tools laid out in this book take Business Design to a whole new level of sophistication as a discipline that helps to engage the right people, inspire a new way of thinking, and most importantly align to strategy to build real business value!”

Greg Elcich, MBA ’09, Digital Strategist and Innovation Leader


“Any business leader who lacks the ideas, frameworks, and tools described in Design Works risks being irrelevant in the ultra-competitive business climate of the future. In this clearly laid out and simple-to-use book, Heather Fraser explains how to apply the methods of Business Design to the most pressing and strategic challenges facing enterprises today.”

Tim Brown, Chief Executive Officer, IDEO


“Heather Fraser expertly reveals how Business Design fosters business innovation using an array of real-world case studies. This book provides useful tips on integrating design into business strategy to create breakthroughs. An excellent read for companies looking for success through innovation.”

Philip Yeo, Chairman, Economic Development Innovations Singapore


Design Works is a second-edition collection of best practices that serves as a leader’s guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplined integration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems.

This book builds on the fundamental principles of the first edition of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. It expands on how to effectively navigate progress through strategy integration, effective stakeholder engagement and blending design-inspired practices with analytics to build a compelling business case for investment in value-creating efforts.

Like the first edition, it includes valuable frameworks, inspiring stories and practical tools to drive growth and innovation in any type of organization. Clear principles for leading innovation draw from others’ experience to help make the most of enterprise talent and resources. New methodologies hone and build on the repertoire of tools in the first edition. New stories provide insights into how a variety of organizations have leveraged the principles and practices of Business Design.




Chapter 1: Overview of Business Design

Chapter 2: Preparing for Your Quest

Chapter 3: Contextualizing Your Challenge

Chapter 4: Gear 1: Empathy & Deep Human Understanding

Chapter 5: Gear 2: Concept Visualization

Chapter 6: Gear 3: Strategic Business Design & Activation

Chapter 7: Leading Innovation & Transformation


Preparing for Your Quest • Contextualizing Your Challenge • Gear 1: Empathy & Deep Human Understanding • Gear 2: Concept Visualization • Gear 3: Strategic Business Design & Activation




About the Author:

Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.

Target Audience:

People interested in Business Design and Innovation.

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