Title The 30 Day MBA, 5/e
Subtitle Your Fast Track Guide to Business Success
Author Colin Barrow
ISBN 9780749482954
List price GBP 16.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 352
Book size 153 x 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Description:

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today’s turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.


Contents:

List of figures

List of tables

Introduction

Chapter 1: Accounting • The rules of the game • Fundamental conventions • Accounting conventions • The rule makers • Bookkeeping – the way transactions are recorded • Cash flow • The income statement/profit and loss account • The balance sheet • Filing accounts • Financial ratios • Analysing accounts • Accounting ratios • Getting company accounts • Ratio analysis spreadsheets • Break-even analysis • Online video courses and lectures • Online video case studies

Chapter 2: Finance • Sources of funds • How leverage/gearing works • Borrowed money • Banks • Bonds, debentures and mortgages • Asset-backed financiers • Equity • Sources of equity capital • Hybrids • Cost of capital • Investment decisions • Budgets and variances • Online video courses and lectures • Online video case studies

Chapter 3: Marketing • Getting the measure of markets • Understanding customers • Segmenting markets • The marketing mix • Selling • Negotiating • Market research • Marketing online • Digital marketing • Online video courses and lectures • Online video case studies

Chapter 4: Organizational behaviour • Strategy vs structure, people and systems • Structures – the options • Building and running a team • The board of directors • People • Motivation • Leadership • Management • Delegation: the essential management skill • Systems • Managing change • Culture • Online video courses and lectures • Online video case studies

Chapter 5: Business history • How business history is studied in business schools • Babylon and beyond (4000 BC–1000 AD) • Mediaeval merchants (1000–1700) • The era of ventures (1700–1900) • The age of financial panics (1900–to date) • Online video courses and lectures • Online video case studies

Chapter 6: Business law • Corporate structures • Employment law • Employment legislation • Intellectual property • Online video courses and lectures • Online video case studies

Chapter 7: Economics • Schools of economic thought • Micro vs macroeconomics • Market structures • Essential economics • Business cycles • Inflation • Interest rates • Economic policy and tools • More concerns • The broken window fallacy • Trade agreements • Online video courses and lectures

Chapter 8: Entrepreneurship • Why entrepreneurship matters • Who makes a good entrepreneur? • Entrepreneurial categories • Family business • Business incubators: where entrepreneurs hang out • Online video courses and lectures • Online video case studies

Chapter 9: Ethics and social responsibility • Teaching ethics and social responsibility in business schools • Owners vs directors: the start of the ethical tug of war • Understanding stakeholders • Mapping out the stakeholders • Assessing obligations • Stakeholder strategies • Implementing ethical and responsible strategies • Does being ethical pay off? • Online video courses and lectures • Online video case studies

Chapter 10: Operations management • Outsourcing and the value chain • Production methods and control • After Lean? • Inventory management • Quality • Information technology • Supply chain channel structures • Online video courses and lectures • Online video case studies

Chapter 11: Quantitative and qualitative research and analysis • Quantitative research and analysis • Qualitative research and analysis • Triangulation • Web analytics • Online video courses and lectures • Online video case studies

Chapter 12: Strategy • Devising strategy – the overview • The experience (or learning) curve • Differentiation • Focus • First to market: possible international advantages • Industry analysis • Shaping strategy – tools and techniques • Environmental • Mergers and Acquisitions • Online video courses and lectures • Online video case studies

Index


About the Author:

Colin Barrow - Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.


Target Audience:

This book is useful for people interested in Business and Management Skills.

 

 
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