Title Product Design and the Supply Chain
Subtitle Competing Through Design
Author Omera Khan
ISBN 9780749478230
List price GBP 39.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 264
Book size 153 x 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book
  
 


Reviews:

“Omera Khan has beautifully bridged the yawning gap ­between ­product design and supply chain design - a gap that has existed since the logistics/supply chain domain became an accepted management discipline over 50 years ago. Her emphasis on conscious design of the supply chain rather than the inside-out style of thinking that has prevailed to date is very refreshing. And she backs up her case with an impressive array of case studies. This book is long overdue, and a must read for ­leaders of all corporate functions.”

Dr. John Gattorna, Adjunct Professor, University of Technology, Sydney, and Executive Chairman, Gattorna Alignment

 

“In an accelerating world, this book provides an essential insight into the deep relationship between product design and the supply chain, and how many of the world’s most successful businesses have used this intersection as a point of generating significant competitive advantage.”

Vikas Shah, MBE, Managing Director and CEO, Swiscot Group

 

“A very thoughtful and insightful analysis identifying the complex requirements for designers to be aware of for their route to market and then identifying how to maximize their chances of success in their highly competitive marketplaces. The analysis is significantly enhanced through the use of highly relevant case studies.”

Michael Proffitt, former CEO of Dubai Logistics City

Description:

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products. Product Design and the Supply Chain shows how decisions taken at the design stage of a product’s life cycle go on to affect that product’s subsequent value to a company. Eighty percent of a product’s eventual supply chain costs are already present at the early stages of product design and development. This book allows companies to make informed design decisions that have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a ‘moat’ that is difficult for competitors to sidestep or surmount.

Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

Contents:

List of figures

List of tables

About the author

Foreword

Acknowledgements

Chapter 1: Setting the design agenda • Introduction • What this book isn’t about – and what it is about • What is design? • CASE STUDY The pains of growth: Tesla’s supply chain • How design impacts competitiveness • Design and the supply chain • CASE STUDY ECCO: balancing cost and complexity • Developing a shared agenda: design and the supply chain working together • Checklist questions for design professionals • Checklist questions for supply chain professionals • Notes • References • Further reading

Chapter 2: The interface between product design and the supply chain • Introduction • The design-centric business • The supply chain begins on the drawing board • CASE STUDY New Look: competing through the design–supply chain interface • Constrained design versus unconstrained design • The 4Cs: aligning product design with the supply chain • CASE STUDY General Motors • Checklist questions for design professional • Checklist questions for supply chain professionals • References • Further reading

Chapter 3: Product design and supply chain risk • Introduction • Sources of risk • Strategies for reducing design risk • Formal risk minimization methodologies • Checklist questions for design professionals • Checklist questions for supply chain professionals • References

Chapter 4: Product design and the pursuit of agility • Introduction • Virtual success: the development of the Boeing 777 • Agility through concurrent engineering • CASE STUDY Johnstons of Elgin: agility as a counter to cost competition • Checklist questions for design professionals • Checklist questions for supply chain professionals • References • Further reading

Chapter 5: Product design and sustainability • Introduction • Partnership for good: supplier collaboration in action • Design decisions matter • CASE STUDY Coca-Cola: ‘rightsizing’ containers saves plastic and reduces shipping costs • The desiderata of sustainability • Checklist questions for design professionals • Checklist questions for supply chain professionals • References • Further reading

Chapter 6: Building bridges: making the change • Introduction • The journey ahead • Defining the challenge • Making the change • Checklist questions for design professionals • Checklist questions for supply chain professionals • References • Further reading

Appendix

Glossary

References

Further reading

Index

About the Author:

Omera Khan has gained international recognition for her research and thought leadership in supply chain risk management. A passionate educator and highly acclaimed speaker, Omera is skilled at presenting complex subjects in a simple and thought-provoking manner. She provides training and workshops at all levels of an organization and specializes in strategic supply chain risk management and resilience, emerging trends and technologies, disruptive innovation and business transformation. Omera is a Professor of Supply Chain Management and Director of the MSc in International Supply Chain Management at Royal Holloway, University of London (UK) and a Professor of Supply Chain Management at the University of Agder in Norway and regularly teaches on an adjunct basis at universities around the world.

Target Audience:

An essential read for those wishing to understand the importance of design, its relationship with the supply chain and its impact on a business.

 


 
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