Title How to Create a Coaching Culture, 2/e
Subtitle A Practical Introduction (HR Fundamentals)
Author Gillian Jones, Ro Gorell
ISBN 9780749483272
List price GBP 19.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 248
Book size 153 x 235 mm
Publishing year 2018
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“This book is a must for any organization considering embedding a coaching culture. It provides valuable insights on planning, engagement and measuring success through practical models, insightful questions and ideas to help you achieve a coaching culture. It’s helped us to ask a number of key questions, boost stakeholder engagement and map where to embed coaching in the employee lifecycle, as well as review what the right measure of success is for our business. Its accessible content and style allow you to dive into what you need, when you need it.”

Rosie Ranganathan, People Director, England and Wales Cricket Board (ECB)


“This new edition is both a gripping read and practical guide with profound expertise on how to establish a coaching culture within an organization. The book makes no assumptions about prior subject knowledge and outlines how to align strategy with a coaching culture and engage with board-level executives. It’s an excellent practical guide and compass with rich resources, checklists, references and models on how to create a roadmap, engage within a system to bring about the desired behavioural change and measure successes.”

Christian Hug, Senior Director, LifeWorks&Inclusion, leading media company


“Whether you work in HR, are a seasoned executive, or someone just commencing your career journey, this book is a must for those of us who want to not only get the best out of our people but also the best out of ourselves.”

Adrian Robinson, Managing Director, Azure HR


How to Create a Coaching Culture is a rare balance of insights on strategy, culture, employee experience and coaching, mixed with practical operational tips and resources for anyone who wants to go on the journey of creating a coaching culture. The examples and approaches given here enable us to create purpose, and drive results in a simple and efficient way. This is a must-read for businesses who want to create a sustainable learning culture, where people are valued, and where we can measure how much this experience can increase business efficiency.”

Suzie Lewis, Managing Director, Transform for Value


“Gillian and Ro have created a comprehensive guide that asks all the right questions and provides tools and guidance to enable success. From helping to define and articulate your culture, allowing you to develop the right strategy for your organization, and assistance with measurement tools for evaluating coaching and ROI, all bases are covered. For me, this will not be a book that is read and then sits on the shelf; it will be a well-used resource in my office.”

Crystal Murphy, Executive General Manager People, ABN Group


Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organizational adaptability. How to Create a Coaching Culture is a practical guide to embedding effective coaching behaviours within an organization to empower and engage employees to perform at their best. Using a combination of practical tools, assessments, case studies and examples, it provides guidance on how to plan and develop a strategy aligned to your organization and its goals, engage the board to secure ‘buy-in’, and how to effectively measure and evaluate initiatives in every stage of the employee lifecycle.

This fully updated second edition of How to Create a Coaching Culture contains new material on promoting employee engagement, reinventing performance reviews, and new and updated case studies from HarperCollins, British Airways and Leanintuit. Online resources include a series of downloadable templates and tools to use in practice, including a board report, communication strategy, development plan, and pre- and post-course training assessment.

HR Fundamentals is a series of succinct, practical guides for students and those in the early stages of their HR careers. They are endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development, which has over 145,000 members worldwide.


Preface: how it all began…



Part ONE: Fundamentals

Chapter 1: What is a coaching culture?Part A: coaching culture defined • What is culture? • Defining the term ‘coaching’ • Empowerment explained • So why were organizations still missing the empowerment culture they desired? • Part B: developing a vision for the coaching culture • Culture • Indicators • Resources • Mission • Creative visioning • Summary • Reflections, hints and tips

Chapter 2: Is having a coaching culture important for your organization? • The benefits of a coaching culture • Summary • Checklist for action

Chapter 3: Aligning the coaching culture with organizational strategy: getting the right fit • What is business strategy? • Culture in the context of strategy • Coaching culture: getting the right fit • Coaching as a catalyst for change • Summary

Part TWO: In practice

Chapter 4: Creating a coaching culture: the key componentsPart A: board engagement – marketing the concept • Engaging the board • How to implement: big bang approach or stealth? • Setting the scene • Gaining leverage • Finding a pilot group • Finding other places to penetrate the organization • Benefits and pitfalls • Summary • Marketing coaching culture • The coaching culture marketing plan • Planning the marketing activities • Summary • Reflections, hints and tips • Part B: employee engagement • Disengaged employees: the lost opportunity • Encouraging managers to take responsibility for an innovative climate • Real-time engagement feedback • What can organizations do to produce an environment conducive to engagement? • Summary • Key messages for keeping employees engaged • Reflections, hints and tips • Part C: the employee life cycle – in the context of a coaching culture • Getting started • Employee life cycle part one: induction/on-boarding • Employee life cycle part two: performance management • Summary • Employee life cycle part three: preparation for next role • Employee life cycle part four: supporting professional study and development activities • Employee life cycle part five: return to work • Employee life cycle part six: exit management – the final stage of the employee life cycle • Summary • Reflections, hints and tips • Part D: developing coaching capability within the organization • Coaching capability • Internal coaching capability • Internal coaching policy • How to select effective executive coaches • Coaches’ induction • Summary • Reflections, hints and tips

Chapter 5: Planning and developing the right strategy for your organizationPart A: creating the desired coaching culture • The importance of a systematic approach • Creating a road map • Coaching culture in four phases • A ten-stage approach • Tools to help you co-create your strategy • Coaching culture health check diagnostic • Roles in a coaching culture • A workshop approach to change • Working the plan – flexibly • Part B: identifying measures and return on investment (ROI) • What gets measured gets managed • Demonstrating financial return on coaching investment? • Measuring non-financial returns from coaching • Evaluating coaching is an art not a science • Reflections, hints and tips • Quick check

Chapter 6: Measurement tools for evaluating coaching • The difference between evaluation and return on investment • Return on expectation as a measure • Results of the coaching itself • Creating a measurement roadmap – the final piece of the roadmap • Measurement is feedback • Summary

Chapter 7: Conclusion • Discovery and self-insight: What is a coaching culture and developing the vision? • Doing and being: Creating a coaching culture • Know your audience: board engagement, marketing the concept, the employee life-cycle coaching capability and developing the right strategy • Discover if the destination was worth the wait: return on investment (ROI) and measurement



About the Authors:

Gillian Jones is Managing Director of Emerge, a development consultancy that specializes in leadership, organizational development and executive coaching. Working with a number of high-profile international organizations, she has extensive experience of implementing coaching and mentoring strategies and facilitating cultural changes.

Ro Gorell is a change strategist and business coach. She is co-director of Change Optimised, which focuses on developing and coaching the workplace of the future. She is also author of Group Coaching and the co-author with Gillian Jones of 50 Top Tools for Coaching, also published by Kogan Page.

Target Audience:

Useful for HR Managers and Professionals.


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