Title Effective Strategic Management, 2/e
Subtitle From Analysis to Implementation
Author Daniel Kipley, Ronald Jewe
ISBN 9781516505494
List price USD 87.95
Price outside India Available on Request
Original price
Binding Paperback
No of pages 278
Book size 153 x 229 mm
Publishing year 2018
Original publisher Cognella Academic Publishing (Eurospan Group)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices.

The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership.

The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.

Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability.

Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.



Section One: Strategic Analysis

Chapter 1: An Introduction to Strategy

Chapter 2: The Ansoffian Model

Chapter 3: Analyzing the External Environment of the Firm

Chapter 4: Analyzing the Internal Environment of the Firm

Section Two: Strategic Formulation

Chapter 5: Functional Strategy

Chapter 6: Business-Level Strategy

Chapter 7: Corporate Strategy

Chapter 8: International Strategy

Section Three: Strategic Implementation

Chapter 9: Firm Structure

Chapter 10: Organizational Culture, Change, and Leadership

Chapter 11: Leadership

Chapter 12: Ethical Decision-Making

Chapter 13: Real-Time Strategic Response

Appendices - Strategic Management Case Studies

Case Study: The Turning Point

Case Study: Children’s Hunger Fund

Analyzing and Writing Strategic Management Cases


About the Authors:

Daniel Kipley holds a D.B.A. in strategic management from Alliant International University in San Diego, California. Dr. Kipley is a professor of strategic management and director of faculty research and development at Azusa Pacific University where he has been nominated for the university’s Distinguished Research Professor award. He is the author of numerous articles and books on management and organizational behavior, writing extensively on Ansoffian theories. The Association of Business and Economics Research has nominated Dr. Kipley as one of the top 50 Oxford Journal Global Educators of higher education and teaching. Dr. Kipley is a regular presenter at regional, national, and international conferences including the Annual Paris Conference on Business and Social Sciences, the European Conference on Research Methodology for Business and Management Studies, and the Global Conference on Business and Economics in the U.K.

Ronald Jewe earned his Ph.D. in organizational leadership at Regent University and his M.B.A. from Arizona State University. He is a professor and the associate dean in the School of Business and Management at Azusa Pacific University, where he teaches undergraduate and graduate courses in management, leadership, and business ethics.

Target Audience:

The book can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.




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