Title Design Thinking at Work
Subtitle How Innovative Organizations are Embracing Design
Author David Dunne
ISBN 9781487501709
List price USD 32.95
Price outside India Available on Request
Original price
Binding Hardbound
No of pages 232
Book size 165 x 229 mm
Publishing year 2018
Original publisher University of Toronto Press
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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 “David Dunne tells remarkable stories of how leaders of innovation use design to plan their products, services, and even their organizations. Furthermore, he explains the principles that others can use to surprise and delight users, and simply surprise their competitors.”

Patrick Whitney, Robert C. Pew Professor of Design, Institute of Design, Illinois Institute of Technology


“In Design Thinking at Work, David Dunne makes a notable contribution to the theory and practice of design thinking by identifying the three fundamental tensions – inclusion, disruption, and perspective – that every design thinker must constructively negotiate in order to produce great outcomes.”

Roger Martin, Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship, Rotman School of Management


Design Thinking at Work is a welcome contribution to our knowledge about how to actually make design thinking work and very valuable for those leading the way in organizations!”

Jeanne Liedtka, Professor of Business Administration, Darden School of Business, University of Virginia


“Drawing on a wealth of research and real-world examples, David Dunne lays bare the tensions that face organizations when they try to shift to a more human-centric, design-driven way of working – and he provides insight into how to navigate those tensions to get results. A must-read for any leader determined to challenge the status quo within their organization.“

Chris Ferguson, CEO, Bridgeable, Adjunct Professor, Faculty of Law, University of Toronto


The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced “design thinking” as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.



Part 1: Framing Design Thinking in Organizations

Chapter 1. Thinking Like a Designer

Chapter 2. The Adoption of Design Thinking

Part 2: The Three Tensions

Chapter 3. The Tension of Inclusion

Chapter 4. The Tension of Disruption

Chapter 5. The Tension of Perspective

Part 3: Reframing Design Thinking for Your Organization

Chapter 6. Reframing Design Thinking

Chapter 7. Where Do You Begin? Building Your Design Thinking program

About the Author:

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.

Target Audience:

A must-read for any leader determined to challenge the status quo within their organization.


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