Title Cambridge IGCSE® and O Level Business Studies, 5/e (South Asia Edition)
Subtitle
Author Karen Borrington, Peter Stimpson
ISBN 9781510421240
List price Rs 1795.00
Price outside India Available on Request
Original price
Binding Paperback
No of pages 376
Book size 210 x 274 mm
Publishing year 2018
Original publisher Hodder Education
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book
  
 
Description:

This resource is endorsed by Cambridge Assessment International Education.

 

  • Supports the full Cambridge IGCSE® and O Level Business Studies Syllabuses (0450/7115/0986) for examination from 2020.
  • Has passed Cambridge International’s rigorous quality-assurance process.
  • Developed by subject experts.
  • For Cambridge schools worldwide.

 

Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student’s Book to ensure full coverage of the revised syllabuses.

  • Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge.
  • Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout.
  • Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.
  • Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings.
  • Check progress with revision checklists enabling reflection, and suggested further practice.
  • Consolidate learning with chapter reviews and examination-style questions


Contents:

Introduction • How to use this book • Exam preparation and technique

SECTION 1: Understanding business activity • Chapter 1: Business activity • Chapter 2: Classification of businesses • Chapter 3: Enterprise, business growth and size • Chapter 4: Types of business organisation • Chapter 5: Business objectives and stakeholder objectives • Case study

SECTION 2: People in business • Chapter 6: Motivating employees • Chapter 7: Organisation and management • Chapter 8: Recruitment, selection and training of employees • Chapter 9: Internal and external communication • Case study

SECTION 3: Marketing • Chapter 10: Marketing, competition and the customer • Chapter 11: Market research • Chapter 12: The marketing mix: product • Chapter 13: The marketing mix: price • Chapter 14: The marketing mix: place • Chapter 15: The marketing mix: promotion • Chapter 16: Technology and the marketing mix • Chapter 17: Marketing strategy • Case study

SECTION 4: Operations management • Chapter 18: Production of goods and services • Chapter 19: Costs, scale of production and break-even analysis • Chapter 20: Achieving quality production • Chapter 21: Location decisions • Case study

SECTION 5: Financial information and financial decisions • Chapter 22: Business finance: needs and sources • Chapter 23: Cash flow forecasting and working capital • Chapter 24: Income statements • Chapter 25: Statement of financial position • Chapter 26: Analysis of accounts • Case study

SECTION 6: External influences on business issues • Chapter 27: Economic issues • Chapter 28: Environmental and ethical issues • Chapter 29: Business and the international economy • Case study

Index • Acknowledgements


Target Audience:

This textbook is written for the latest Cambridge IGCSE® and O Level Business Studies syllabus.

 
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