Title Cambridge IGCSE® and O Level
Subtitle Business Studies Workbook, 2/e
Author Karen Borrington, Peter Stimpson
ISBN 9781510421257
List price Rs 625.00
Price outside India Available on Request
Original price
Binding Paperback
No of pages 96
Book size 210 X 298 mm
Publishing year 2018
Original publisher Hodder Education
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book
  
 

Description:

This resource is endorsed by Cambridge Assessment International Education.

 

  • Provides learner support for the Cambridge IGCSE and O Level Business Studies Syllabuses (0450/0986/7115) for examination from 2020
  • Has passed Cambridge International’s rigorous quality-assurance process
  • Developed by subject experts
  • For Cambridge schools worldwide

 

Use with Cambridge IGCSE® and O Level Business Studies 5th edition

 

Reinforce learning and deepen understanding of the key concepts covered in the revised syllabus; an ideal course companion or homework book for use throughout the course.

  • Develop and strengthen skills and knowledge with a wealth of additional exercises that perfectly supplement the Student’s Book.
  • Build confidence with extra practice for each lesson to ensure that a topic is thoroughly understood before moving on.
  • Fully explore and analyse international businesses through exercises based on authentic case studies.
  • Keep track of students’ work with ready-to-go write-in exercises.
  • Save time with all answers available online in the Online Teacher’s Guide.


Contents:

SECTION 1: Understanding business activity • Chapter 1: Business activity • Chapter 2: Classification of businesses • Chapter 3: Enterprise, business growth and size • Chapter 4: Types of business organisation • Chapter 5: Business objectives and stakeholder objectives • Case study

SECTION 2: People in business • Chapter 6: Motivating employees • Chapter 7: Organisation and management • Chapter 8: Recruitment, selection and training of employees • Chapter 9: Internal and external communication • Case study

SECTION 3: Marketing • Chapter 10: Marketing, competition and the customer • Chapter 11: Market research • Chapter 12: The marketing mix: product • Chapter 13: The marketing mix: price • Chapter 14: The marketing mix: place • Chapter 15: The marketing mix: promotion • Chapter 16: Technology and the marketing mix • Chapter 17: Marketing strategy • Case study

SECTION 4: Operations management • Chapter 18: Production of goods and services • Chapter 19: Costs, scale of production and break-even analysis • Chapter 20: Achieving quality production • Chapter 21: Location decisions • Case study

SECTION 5: Financial information and financial decisions • Chapter 22: Business finance: needs and sources • Chapter 23: Cash flow forecasting and working capital • Chapter 24: Income statements • Chapter 25: Statement of financial position • Chapter 26: Analysis of accounts • Case study

SECTION 6: External influences on business issues • Chapter 27: Economic issues • Chapter 28: Environmental and ethical issues • Chapter 29: Business and the international economy • Case study


Target Audience:

This textbook is written for the latest Cambridge IGCSE® and O Level Business Studies syllabus.

 
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