Title Ultimate Cover Letters, 5/e
Subtitle Master the Art of Writing the Perfect Cover Letter to Boost Your Employability
Author Martin John Yate
ISBN 9780749481667
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 280
Book size 159 x 235 mm
Publishing year 2018
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Description:

Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key ‘power phrases’ to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters.

Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.

About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.


Contents:

Read this first

Chapter 1: Cover letters: the secret weapon in your job search • Six tactics that help your cover letter work

Chapter 2: Six successful cover letters • A cover letter when you do not know of a specific job opening • When you do not know of a specific job opening • When you do not know of a specific job opening • The executive briefing • A cover letter in response to an online job posting • An executive briefing e-mail • E-mail response to online job posting (legal administrator) • Recruitment agencies and executive recruiter • Letter to a recruitment agency • Networking letters • The broadcast letter • Networking letter (computer and information systems manager) • Broadcast letter

Chapter 3: Know the job, know your customer • The target job deconstruction

Chapter 4: Develop your professional identity • Identifying the components • Transferable skills • Professional values • Business values • Identifying your competitive difference • Weaving your professional identity into letters

Chapter 5: Elements of a great cover letter • Differences between electronic and print cover letters • Cover letter ingredients • What makes a cover letter work? • Starting the letter • When you have a referral or prior frame of reference • When you have no referral and no job posting • When you are responding to a job posting • Presenting yourself • Make it clear to the reader that you want to talk • A question of money • Contact information

Chapter 6: Assembling your job search letter • Varying sentence structure • K.I.S.S. (keep it simple, stupid) • Voice and tense • Length

Chapter 7: How to polish and edit your letters for maximum impact • Readability • How long should it be? • Avoid acronyms and professional slang • Give action to your statements with verbs • Vary sentence length • How to brighten the page • E-mail considerations • Traditional mail still works • Checklist • Proofing and printing

Chapter 8: The plan of attack • Online job postings • Internet research tactics for finding names • Who to target in your job search • Networking • Names increase your options • Sending out your cover letters • A plan for a direct approach • This is not your last job search • Follow-up: a cautionary tale • Follow-up calls work • Use a contact tracker • Cover letters: the key to your job search

Chapter 9: Sample letters


About the Author:

Martin John Yate is an internationally best-selling author. He has held major posts as a director of training and personnel for several international companies. His best-selling book Great Answers to Tough Interview Questions is now in its 8th edition and has sold over 5 million copies. He is also the author of the highly successful Ultimate CV (both published by Kogan Page).


Target Audience:

Job hunters.

 
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