Title Super Pumped
Subtitle The Battle for Uber
Author Mike Isaac
ISBN 9780393358612
List price USD 18.95
Price outside India Available on Request
Original price
Binding Paperback
No of pages 416
Book size 140 x 210 mm
Publishing year 2020
Original publisher W. W. Norton & Company
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


“Isaac brings his expertise and energy to Super Pumped, and helps us better understand one of the most important companies on earth.”

—Jeremy Hobson, NPR


“Reading more like a soap opera than a business book. . . Super Pumped goes beyond the business profile to reveal something deeper and darker. The Uber of Super Pumped—most likely still the Uber of today—is not just a business; it’s a Beast.”

—B. David Zarley, Paste


“If you had to pick the ‘startup profile book of the year award,’ Super Pumped would almost certainly take the crown.”



“[Isaac’s] meticulously reported account of Uber’s trajectory avoids the easy paths.”

—Nitasha Tiku, WIRED


“The first thing to know about Mike Isaac’s new book is that it’s wildly entertaining. But it’s also a very important read, because Isaac shows how Uber’s messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life.”

—Bethany McLean, author of The Smartest Guys in the Room


“Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture.”

—Leslie Berlin, New York Times Book Review


“Many people have an Uber story – this is the Uber story, and it’s a corporate nightmare. Once poised to take its place beside Amazon, Facebook and Google as a blue-chip tech giant, Uber’s disastrous IPO was the result of ruthless ambition, misconduct and billions of dollars gone awry.”



“This deeply reported book is a fascinating look at one of the most influential companies of the decade.”



“If you want to understand modern-day Silicon Valley, you need to read this book.”

—John Carreyrou, New York Times best-selling author of Bad Blood

“[T]he level of detail Isaac brings to [the story of Uber], the way he weaves the cast of characters together, is impressive. It’s the history of Uber, yes,… [b]ut it’s more.… It is the story of the dot-com bubble in the late ‘90s.…It’s the story of the convergence of Amazon Web Services, the iPhone and the App Store, and an economic crash that turned the faucet of finance back on again. It’s about the ethos of Silicon Valley… and the cult of the founder… of a business model built on quicksand, and that makes it about the damage Travis Kalanick has done in his pursuit of power.”

—Dylan Schleicher, Porchlight Books


“[E]xpansive and lucid. …the definitive Uber book.”

—Noah Kulwin, The Baffler


“A detailed, unsparing account of entrepreneurial arrogance, breathtaking excess, and cutthroat competition at one of the tech industry’s most vaunted, loathed, and socially transformative companies. In tracking Uber’s turbulent trajectory and Kalanick’s eventual fall from grace, Mike Isaac illuminates—and indicts—some of the business practices, cultural values, and mythologies shaping our new social infrastructure.”

—Anna Wiener, author of Uncanny Valley


“The tale of Uber, the queen of the so-called ‘unicorns,’ is a parable about power—and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac’s account is also teeming with new revelations that will shock and outrage you.”

—John Carreyrou, author of Bad Blood


“A devastating expose.”

—John Arlidge, The Times


“[R]ollickingly entertaining.”

—Edward Niedermeyer, Drive


“[Isaac] spins a compelling yarn… [Super Pumped] is no dry business profile but a tale that Isaac has deeply reported yet still made accessible.”

—William Northingham, Los Angeles Times


“Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry.”

—Nick Bilton, special correspondent, Vanity Fair


“A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley’s growth-at-any-cost culture.”

—Sheelah Kolhatkar, author of Black Edge


Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times

A New York Times Book Review Editor’s Choice

Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.



Chapter 1: X to the X
Chapter 2: The Making of a Founder
Chapter 3: Post-Pop Depression
Chapter 4: A New Economy
Chapter 5: Upwardly Immobile

Chapter 6: “Let Builders Build”
Chapter 7: The Tallest Man in Venture Capital
Chapter 8: Pas De Deux
Chapter 9: Champion’s Mindset
Chapter 10: The Homeshow

Chapter 11: Big Brother and Little Brother
Chapter 12: Growth
Chapter 13: The Charm Offensive
Chapter 14: Culture Wars
Chapter 15: Empire Building
Chapter 16: The Apple Problem
Chapter 17: “The Best Defense...”
Chapter 18: Clash of the Self-Driving Cars
Chapter 19: Smooth Sailing

Chapter 20: Three Months Prior
Chapter 21: #Deleteuber
Chapter 22: “One Very, Very Strange Year At Uber...”
Chapter 23: ...The Harder They Fall
Chapter 24: No One Steals From Larry Page
Chapter 25: Greyball
Chapter 26: Fatal Errors

Chapter 27: The Holder Report
Chapter 28: The Syndicate
Chapter 29: Revenge of the Venture Capitalists
Chapter 30: Down But Not Out
Chapter 31: The Grand Bargain

A Note on Sources

About the Author:

Mike Isaac is a technology reporter at the New York Times, whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook, and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco.

Target Audience:

This book is useful for the people interested in Uber’s business practices, cultural values and internal power struggles. Useful for people interested in business, economics and entrepreneurship.


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