Title Cultural Psychology, 4/e (International Student Edition)
Author Steven J. Heine
ISBN 9780393421873
List price USD 116.25
Price outside India Available on Request
Original price
Binding Paperback
No of pages 800
Book size 191 X 229 mm
Publishing year 2020
Original publisher W. W. Norton & Company
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book


Cultural psychology through a global lens.

The most contemporary and relevant introduction to the field, Cultural Psychology Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.



New Research Reinforces A Strong Global Focus

Cultural Psychology, Fourth Edition, draws on a broad range of global studies and examples. Departing from the conventional East/West axis, it addresses cultures and regions in Africa, Europe, India, Latin America, the Middle East, Russia, Australia and the Pacific Islands. A NEW applied chapter on organisations, leadership and justice shows students how managerial practices, such as leadership, negotiating and resource distribution, vary across cultures. This topic will be relevant to their lives as they prepare to enter the workforce.


A Focus on Experimental Research Helps Students to Think Like Cultural Psychologists

Cultural Psychology presents an unparalleled array of experimental research, including a wealth of current findings based upon actual behavioural experiments, economic games and studies employing neuroscience methods. Many of the concepts in the text are explained by walking students through detailed examples of classic experiments in the field—demonstrating exactly how the studies are conducted—and challenging them to think about how psychologists obtain answers to their research questions.



Chapter 1. A Psychology for a Cultural Species • What Is Culture? • Psychological Processes Can Vary Across Cultures • Is the Mind Independent from, or Intertwined with, Culture? • Case Study: The Sambia • Psychological Universals and Levels of Analysis • Nonuniversal • Existential Universal • Functional Universal • Accessibility Universal • The Psychological Database Is Largely WEIRD • Why Study Cultural Psychology? • You Are a Product of Your Own Culture • Chapter Review

Chapter 2. Culture and Human Nature • Is Culture Unique to Humans? • Cultural Learning: Biases in Imitation • Prestige Bias • Similarity Bias • Conformist Transmission • Cultural Learning: Cognitive Foundations • Mentalizing and Perspective Taking • Language • Sharing Experiences and Goals • Cumulative Cultural Evolution • Population Size and Interconnection • Humans Live in Cultural Worlds • How Humans Became Good Cultural Learners • You and Your Big Brain • Humans vs. Chimpanzees • The Evolutionary Advantage of a Large Brain • Human Brains Learn from Each Other • Chapter Review

Chapter 3. Cultural Evolution • Where Does Cultural Variation Come From? • Ecological and Geographical Variation • Proximate and Distal Causes • Evoked vs. Transmitted Culture • How Do Ideas Catch On? • Parallels Between Biological and Cultural Evolution • Factors That Cause Ideas to Spread • Communicable Ideas • Useful Ideas • Emotional Ideas • Ideas That Are Sometimes Unexpected • How Have Cultures Been Changing? • Cultures Are Becoming Increasingly Interconnnected • Many Cultures Are Becoming More Individualistic • People in Many Cultures Are Becoming More Intelligent • Cultural Persistence in the Face of Change • Building on Previous Structures • The Influence of Early Conditions • Pluralistic Ignorance • Cultural Persistence Tracks Environmental Stability • Chapter Review

Chapter 4. Research Methods • Conducting Cross-Cultural Research • Selecting Cultures to Study • Making Meaningful Comparisons • Learning About Cultures Under Study • Contrasting Highly Different and Similar Cultures • Surveys and Questionnaires • Translation of Questionnaire Items • Response Biases • Moderacy and Extremity Biases • Acquiescence Bias • Reference Group Effects • Deprivation Effects • The Experimental Method • Neuroscience Methods • Replication • Specific Methods for Studying Culture • Situation Sampling • Cultural Priming • Contrasting Cultures by Categories • Culture-Level Measures • The Challenge of Unpackaging • Using Multiple Methods • Case Study: the Culture of Honor in the Southern United States • Chapter Review

Chapter 5. Development and Socialization • Universal Brains Develop into Culturally Diverse Minds • Sensitive Periods for Cultural Socialization • Language Acquisition • Acquiring Culture • The Emergence of Cross-Cultural Psychological Differences with Age • The Influence of Early Childhood • Infants’ Personal Space • Sleeping Arrangements • Attachment Styles • Parenting Styles • The Noun Bias • Difficult Developmental Transitions • The Terrible Twos • Adolescent Rebellion • Socialization Through Education • Case Study: East Asians and Math Education • Teaching Methods • Valuing Education • Expectations • Language • Chapter Review

Chapter 6. Self and Personality • Who Am I? • Independent and Interdependent Views of Self • Ingroup and Outgroup Relationships • Individualism and Collectivism • A Note on Diversity Among Individuals and Cultures • Gender and Culture • Gender Equality and Gender Norms • Other Cultural Self-Concept Differences • Self-Consistency • Self-Awareness • Implicit Theories on the Nature of the Self • Personality • The Five-Factor Model • Chapter Review

Chapter 7. Living In Multicultural Worlds • The Complexity of Studying Acculturation • Moving to a New Culture • Changing Attitudes Toward the Host Culture • Who Adjusts Better? • Cultural Distance • Cultural Fit • Acculturation Strategies • Some Pitfalls of Acculturation • Different but Often Unequal • Identity Denial • Stereotype Threat • Multicultural People • Evidence for Blending • Evidence for Frame-Switching • Culture as Situated Cognition • Third Culture Kids • Multiculturalism and Creativity • Chapter Review

Chapter 8. Motivation • Motivations for Self-Enhancement and Self-Esteem • Cultural Variation in Self-Enhancement Motivations • Origins of Cultural Differences in Self-Enhancement • Motivations for Face and Self-Improvement • Characteristics of Face • Motivations for Control • Primary and Secondary Control • Group Agency • Making Choices • Valuing Choice: Individualism and Collectivism • Learned Helplessness • Socioeconomic Background • Motivations for Conformity or Uniqueness • Chapter Review

Chapter 9. Cognition and Perception • Analytic and Holistic Thinking • Attention • Cultural Differences in Attention and Artistic Preferences • Understanding Other People’s Behaviors • The Fundamental Attribution Error • Accepting Contradiction • Talking and Thinking • Explicit and Implicit Communication • Linguistic Relativity • Color Perception • Odor Perception • Perceptions of Agency • Spatial Perception • Numerical Cognition • Chapter Review

Chapter 10. Emotions • What Is an Emotion? • The James-Lange Theory of Emotions • The Two-Factor Theory of Emotions • Comparing the Two Theories • Varieties of Emotional Experience • Emotions and Facial Expressions • Evidence for Cultural Universality • Evidence for Cultural Variability • Cultural Display Rules • Describing Emotional Experiences • Emotional Intensity • Kinds of Emotions • Emotion and Language • Happiness and Subjective Well-Being Across Cultures • Predicting Well-Being • Personal Theories on a Satisfying Life • Consequences of Positive and Negative Emotions • Variations in Ideal Affect • Chapter Review

Chapter 11. Attraction and Relationships • Interpersonal Attraction • Appealing Faces • Beautiful Bodies • The Propinquity Effect • The Similarity-Attraction Effect • Close Relationships • Basic Relational Models • Relational Mobility • The Tyranny of the Beautiful • Residential Mobility • Friends and Enemies • Varieties of Friendship • Simpático • Romantic Love • Elements of Love Relationships • Intimacy • Passion • Commitment • Cultural Variations in Marriage • Arranged Marriages and Love Marriages • Chapter Review

Chapter 12. Morality and Religion • Ethnocentrism and Cross-Cultural Morality • Kohlberg’s Stages of Moral Development • Level 1: The Preconventional Level • Level 2: The Conventional Level • Level 3: The Postconventional Level • Cross-Cultural Evidence for Kohlberg’s Model • The Ethics of Autonomy, Community, and Divinity • The Ethic of Community • The Ethic of Divinity • Culture Wars • Religious Orthodoxy vs. Progressivism • Moral Intuitions • Political Views • Religion and Achievement Motivation • Protestantism, Predestination, and Capitalism Perspectives on the Protestant Ethic • The Morality of Thoughts • The Influence of Religion on Moral Reasoning • Chapter Review

Chapter 13. Physical Health • Biological Variability of Humans • Genetic Variation Across Populations • Cultural Influences on the Genome • Acquired Physical Variation Across Cultures • Obesity and Diet • Attitudes About Food • Physical Height • Culture and Sleep • The Effect of Socioeconomic Status on Physical Health • Psychological Variables • Stress and Lack of Control • Income Inequality • Ethnicity and Health • The Epidemiological Paradox • Cross-Cultural Medical Practices • Chapter Review

Chapter 14. Mental Health • Psychological Disorders in Different Cultures • Defining Mental Health Conditions • Culture-Bound Syndromes • Eating Disorders • Koro • Ataques de Nervios • Amok • Hysteria • Other Culture-Bound Disorders • Universal Conditions • Depression • Social Anxiety Disorder • Schizophrenia • Suicide Rates and Motives • Treating Mental Illness Cross-Culturally • Social Support • Psychotherapy and Other Methods • Multicultural Therapeutic Settings • Chapter Review

Chapter 15. Organizations, Leadership, and Justice • Working in Teams • Cultural Diversity in the Workplace • Creativity and Innovation • Leadership • Types of Organizational Leaders • Cultural Traits and Influences • Culture and Justice • Distributive Justice • Cross-Cultural Variations • Economic Games and Motivations for Fairness • Failures to Cooperate • Corruption and Deception • Predicting Corrupt Practices • Exchange Situations: Competition or Cooperation • Negotiation and Compromise • Cross-Cultural Negotiating Strategies • Chapter Review




Name Index

Subject Index


About the Author:

Steven J. Heine is Distinguished University Scholar and Professor of Social and Cultural Psychology at the University of British Columbia and author of Cultural Psychology, the top-selling textbook in the field. He lives in Vancouver, Canada.

Target Audience:

This book is for cultural psychologists.


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