Title Brand New Nation
Subtitle Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
Author Ravinder Kaur
ISBN 9781503612594
List price USD 28.00
Price outside India Available on Request
Original price
Binding Paperback
No of pages 360
Book size 153 x 229 mm
Publishing year 2020
Original publisher Stanford University Press (Combined Academic Publishers)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Description:

The first book that examines India’s mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination.

The early twenty-first century was an optimistic moment of global futures-making. The chief narrative was the emergence of the BRICS nations—leading stars in the great spectacle of capitalist growth stories, branded afresh as resource-rich hubs of untapped talent and potential, and newly opened up for foreign investments. The old third-world nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. If the tantalizing promise of economic growth invited entrepreneurs to invest in the nation’s exciting futures, it offered utopian visions of “good times,” and even restoration of lost national glory, to the nation’s citizens. Brand New Nation reaches into the past and, inevitably, the future of this phenomenon as well as the fundamental shifts it has wrought in our understanding of the nation-state. It reveals the on-the-ground experience of the relentless transformation of the nation-state into an “attractive investment destination” for global capital.

As Ravinder Kaur provocatively argues, the brand new nation is not a mere nineteenth century re-run. It has come alive as a unified enclosure of capitalist growth and nationalist desire in the twenty-first century. Today, to be deemed an attractive nation-brand in the global economy is to be affirmed as a proper nation. The infusion of capital not only rejuvenates the nation; it also produces investment-fueled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals the close kinship among identity economy and identity politics, publicity and populism, and violence and economic growth rapidly rearranging the liberal political order the world over.


Contents:

Chapter 1. Futures Market

 

Part I. Dreamworlds

Chapter 2. Economy of Hope

Chapter 3. Remixing History

 

Part II. New Time

Chapter 4. Icons of Good Times

Chapter 5. The Magical Market

 

Part III. Anxiety

Chapter 6. The Second Liberation

Chapter 7. Uncommon Futures

 

Acknowledgments

Notes

Bibilography

Index


About the Author:

Ravinder Kaur is Associate Professor of Modern South Asian Studies at the University of Copenhagen. She is the author of Since 1947: Partition Narratives among the Punjabi Migrants of Delhi (2007, 2018).


Target Audience:

People interested in economic policies and foreign investments in India & nation branding.

 

 
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