Reviews:

“Congrats for this superb work. It takes a lot of courage to summarize all the avatars in such short paragraphs... Frankly, I think, the author has enough material for THREE books instead of one!”

—Dr. Charles Chow, Hoi Hee, Owner, East-West Group, Managing Director,
|East-West Gateway Pte Ltd, Singapore

“...really appreciate her dedication and approach as an academician and as a researcher. Her work is full of invaluable insights on Management Philosophy and Strategy-devising Practices. A must read for all professionals...!”

—Prof. T.N. Singh, Vice-Chancellor, Mahatma Gandhi Kashi Vidyapith (MGKVP), Varanasi

“Having read her earlier title: Classical Indian Wisdom, was looking forward to her new work. She has carved her own niche and developed an expertise as an Strategic thinker.”

—Shri Lorik Yadav, Ex-member, Uttar Pradesh Public Service Commission (UPPSC) and Director-Treasury (Retd.), Govt. of Uttar Pradesh, India

“...authored an innovative book and used mixed-modal research design to analyse and synthesize four new models of Strategic Management, pertaining to Strategic Leadership Behavior, Strategic Decision-making, Strategic Communication, and Strategic Stakeholder Management, by leveraging thematic cues and key learnings from the ten tales of Lord Vishnu’s Dashavatar, from the popular scripture of Shrimad Bhagwat Mahapuran composed by Sage Ved Vyasji.”

—Prof. Ramendra Singh, Indian Institute of Management (IIM Calcutta), Kolkata, India

“The concept of management, its philosophy, principles, and its different specializations have been researched and explored for developing, adopting, and practicing the best management approach for meeting challenges and successes of organizations in 21st century. The study of Strategic Management theories, principles, and concepts is common in the area of business and management but this book is having a distinction in linking it with Spiritual Philosophy, in the light of ancient Indian classical wisdom, with special reference to the popular legends of Shri Vishnu Dashavatara. This book has successfully articulated the significance and connect between the traditions of societies and cultures around the world... We are very grateful to Dr. Aparna for her sincere efforts and for contributing academic and research fraternity by making this book available.”

—Prof. Rajnish Ratna, Gedu College of Business Studies, Royal University of Bhutan

Description:

This book is based on the philosophical investigation of a popular Sanskrit scripture Srimad Bhagavata Mahapura??. It secures the interlinkages between Spirituality and Management, by focusing on connections between the management philosophies vis-à-vis theological philosophies. The core idea was to revisit the Strategic Management principles, theories, and concepts in the light of ancient Indian scriptures which are replete with managerial lessons and classical wisdom. This book will be useful to the general readers as well as aspiring professionals by orienting various strategies from Vishnu Dashavatar and allowing them in their real-life application derived from those legends. It is completely based on empirical research findings and hence is a valuable academic contribution to the management discipline too. This book is a self-help manual for all the people who are or wish to be in the strategic profiles of any organization. This book helps us revisit and rebuild the foundations of management philosophy and strategic management principles and theories.

Contents:

Invocation

Preface

Acknowledgments

Prologue: Strategies from Dashavatar

Chapter 1. Strategic Management: Analogies from Dashavatar

Chapter 2. The Dashavatar Model of Strategic Leadership Behavior

Chapter 3. The Dashavatar Model of Strategic Decision-Making

Chapter 4. The Dashavatar Model of Strategic Communication

Chapter 5. The Dashavatar Model of Strategic Stakeholder Management

Chapter 6. The Anantshayi Technique of Meditation

Epilogue: Final Lessons for Strategic Leaders

Bibliography and References

About the Author

About the Author:

Aparna Singh (Ph.D., MBA) is Assistant Professor (Visiting) at the Department of Journalism and Mass Communication (DJMC), Banaras Hindu University (BHU), Varanasi and Assistant Professor (Adjunct) in the Institute of Management Studies (IMS), Mahatma Gandhi Kashi Vidyapith (MGKVP), Varanasi.

She has been a UGC-Senior Research Fellow (SRF). She completed her doctoral research (Ph.D.) in Strategic Management from the Institute of Management Studies (IMS), Banaras Hindu University (BHU), Varanasi. She qualified NET and JRF both in June 2012.

She is executively trained in Strategy from Harvard Business School, HBX, Harvard University, Boston, USA and in Psychology from ICE, University of Cambridge, UK. She is a certified Digital Marketer from Google.

She has authored two books viz. Management by Dashavataram and In Indian Logic: Modern Management Philosophies as derived from Ancient Indian Philosophies and edited one book Classical Indian Wisdom: A Philosophical Panacea to the Contemporary Issues of Public-Policy and Business-Management

She has presented several papers in national conferences, national seminars and international conferences on topics related to Business and Strategic Management. Her areas of interest lie in Strategic Management, Marketing Management, Brand Management, Sustainability, Entrepreneurship, HRM, Cultural Studies, Training, and Consultancy.

Target Audience:

This book will be useful to the general readers as well as aspiring professionals by orienting various strategies from Vishnu Dashavatar and allowing them in their real-life application derived from those legends. This book is a self-help manual for all the people who are or wish to be in the strategic profiles of any organization. This book helps us revisit and rebuild the foundations of management philosophy and strategic management principles and theories.