Title Rethinking Consciousness
Subtitle A Scientific Theory of Subjective Experience
Author Michael S. A. Graziano
ISBN 9780393652611
List price USD 28.95
Price outside India Available on Request
Original price
Binding Hardbound
No of pages 256
Book size 165 x 241 mm
Publishing year 2019
Original publisher W. W. Norton & Company
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“Explore consciousness with a leading neuroscientist, talented writer, and the researcher who has put forth one of the subject’s central theories. For those intrigued by the deep and enduring mysteries of the human mind, this is a first-class intellectual adventure.”

Brian Greene, author of The Elegant Universe and The Hidden Reality


“Graziano’s attention schema theory marks a milestone by offering a plausible, mechanistic answer to the hard problem [of consciousness].”

Aaron Schurger, Science


Neuroscientist and psychologist Michael S. A. Graziano puts forward a groundbreaking new theory on the origin of consciousness.

Focusing attention can help an animal find food or flee a predator. It also may have led to consciousness. Tracing evolution over millions of years, Michael S. A. Graziano uses examples from the natural world to show how neurons first allowed animals to develop simple forms of attention: taking in messages from the environment, prioritizing them, and responding as necessary.

Then some animals evolved covert attention—a roving mental focus that can take in information apart from where the senses are pointed, like hearing sirens at a distance or recalling a memory.

Graziano proposes that in order to monitor and control this specialized attention, the brain evolved a simplified model of it—a cartoonish self-description depicting an internal essence with a capacity for knowledge and experience. In other words, consciousness.

In this eye-opening work drawn from his and other scientists’ experiments, Graziano accessibly explores how this sense of an inner being led to empathy and formed us into social beings. The theory may point the way to engineers for building consciousness artificially, and even someday taking the natural consciousness of a person and uploading it into a machine for a digital afterlife. Graziano discusses what a future with artificial conscious might be like, including both advantages and risks, and what AI might mean for our evolutionary future.


Chapter 1. The Elephant in the Room

Chapter 2. Crabs and Octopuses

Chapter 3. The Central Intelligence of a Frog

Chapter 4. The Cerebral Cortex and Consciousness

Chapter 5. Social Consciousness

Chapter 6. Yoda and Darth: How Can We Find Consciousness in the Brain?

Chapter 7. The Hard Problem and Other Perspectives on Consciousness

Chapter 8. Conscious Machines

Chapter 9. Uploading Minds

Appendix: How To Build Visual Consciousness



About the Author:

Michael S. A. Graziano is professor of psychology and neuroscience at Princeton University, where he teaches and heads a lab. The author of four previous neuroscience books, he has written for the Atlantic, the New York Times, the Huffington Post, and Aeon, and lives in Princeton, New Jersey. His hobbies include writing fiction, composing music, and ventriloquism.

Target Audience:

Students and academicians of cognitive neuroscience & neuropsychology.


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