Title Air Transport Management
Subtitle Strategic Management in the Airline Industry
Author Eyden Samunderu
ISBN 9780749484569
List price GBP 44.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 384
Book size 152 X 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Reviews:

Air Transport Management is full of important information and insights related to the global and regional aviation industries. It’s a brilliant piece of work that I highly recommend.”

—Alexander Herring, Managing Director, ADB Safegate South Africa

 

“This is a significant book for academics and practitioners who are interested in the characteristics, dynamics and challenges of the airline industry. It covers important areas in the field, including alliances, business models and coalitions.”

—Leonardo Corbo, Assistant Professor of Management, University of Bologna

 

Description:

The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.

Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. Online supporting resources include PowerPoints of lesson plans.

 

Key Features:

  • Delivers an in-depth investigation of the full scope of the airline industry
  • Includes industry analysis of competing business models and the impact of airline alliances
  • Provides an assessment of airline performance, examining core competencies, dynamic capabilities and key performance indicators
  • Learn from case studies including Monarch, Air Berlin, Niki, Sabena, examining airline capacity management, risk models and fuel hedging


Contents:

List of abbreviations

Chapter 1: The scope of the airline industry • The profit cyclicality of the airline industry • Growth and changes in the global airline industry • Industry consolidation • Global air cargo traffic patterns • Integrators • Performance measures in the airline industry • Conclusion • References

Chapter 2: Growth and change in the airline industry: Air transport liberalization • Deregulation and impact on airline structures • Liberalization effect • European aviation market • US aviation market • Africa aviation market • Asia aviation market • Deregulation effects • The low-cost carrier impact • Air transport after deregulation and the progress of airline alliance formation • References

Chapter 3: The airline alliances • The growth of airline partnerships • Resource-based view rationale of strategic alliances • Social aspect of cooperation • Transaction cost benefits of strategic alliance formation • Issues in alliance performance measurement • References

Chapter 4: Airline industry analysis: A structure-conduct-performance perspective • Introduction • Global airline market • Commercial aerospace • State-owned airlines • The low-cost revolution • Slot allocation • The concept of slot trade • Airline fuel hedging • Capital Asset Pricing Model (CAPM) • Global energy market • Hedging instruments: a theoretical perspective • The effects of currency exchange rates • Regression analysis • Conclusion • References

Chapter 5: Airline competing business models • Defining a business model • Characteristics of the airline business model • Major airline business models • Shifts in competition dynamics in the airline industry • FSNC response to LCC entry • Convergence of business models • Business model evolution • Current business model configuration • Measuring airline performance • Appendix • References

Chapter 6: Airline competition dynamics • Contestable markets • Multimarket contact and intensity of competition • Competition scope • Incumbent response to entry • The future shape of the industry and potential developments • Sustainability of the LCC business model • References

Chapter 7: Measuring airline performance • Core competencies • Core rigidities • Dynamic capabilities • Organizational ambidexterity • Measuring airline performance • Revenue and pricing management • Capacity forecasting • Dynamic risk assessment • Testing airline capacity performance • Appendix • References

Chapter 8: Strategic groups in the airline industry • Background theory of strategic groups • Density of ties within strategic groups • The role of entry barriers, mobility barriers and exit • Intrafirm rivalry • Spheres of influence • Measures to test firm performance across strategic groups • Statistical methods to measure airline performance • Structural equation procedures • Heteroscedasticity • Using dummy variables to measure performance • Industry concentration ratio • References

Chapter 9: The future outlook of air transport • Introduction • Global economic crisis • The future shape of the industry and potential developments • Shifting business models • Creating a hybrid business model • Adapting to change • Restructuring the network • The future of Africa’s aviation industry • Key trends transforming the global air transport industry landscape • Impact of LCCs on airports • Airport revenue model • Future prospects for the airline industry • References

Conclusion

Index


About the Author:

Dr Eyden Samunderu is a leading expert in the area of air transport with extensive global consulting experience. He is Program Director for the Masters programmes at the International School of Management in Dortmund Germany. He is an Advisory Board Member of the Hamburg Aviation Board.

 

Target Audience:

This book is helpful for people interested in aviation logistics. It gives students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.

 
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