Title Get Out the Vote, 4/e
Subtitle How to Increase Voter Turnout
Author Donald P. Green, Alan S. Gerber
ISBN 9780815736936
List price USD 24.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 260
Book size 153 x 229 mm
Publishing year 2019
Original publisher Brookings Institution Press
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Reviews:

“Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in . . . Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes.”

Alan Krueger in the New York Times

 

Get Out the Vote shatters conventional wisdom about GOTV.”

Hal Malchow in Campaigns & Elections

 

“Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.”

National Journal

 

“Green and Gerber’s book represents important innovations in the study of turnout.”

Political Science Review


Description:

The most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.

In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to “relational organizing” through friend-to-friend communication and events.

Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.


Contents:

Preface

Chapter 1. Introduction: Why Voter Mobilization Matters

Chapter 2. Evidence versus Received Wisdom

Chapter 3. Door-to-Door Canvassing

Chapter 4. Leaflets and Signage

Chapter 5. Direct Mail

Chapter 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls

Chapter 7. Electronic Mail, Social Media, and Text Messaging

Chapter 8. Using Events to Draw Voters to the Polls

Chapter 9. Using Mass Media to Mobilize Voters

Chapter 10. Voter Registration and Voter Turnout

Chapter 11. Strategies for Effective Messaging

Chapter 12. What Works, What Doesn’t, and What’s Next

Appendixes

A. Meta-Analysis of Door-to-Door Canvassing Experiments

B. Meta-Analysis of Direct Mail Experiments

C. Meta-Analysis of Phone-Call Experiments

Notes

Index


About the Authors:

Donald P. Green is a J.W. Burgess Professor of Political Science at Columbia University, where he has taught since 2011. Prior to that, he taught at Yale University, where he directed Yale’s Institution for Social and Policy Studies. An expert on elections and campaign finance, he has written widely on public opinion, political behavior, and experimental research methods.

Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).


Target Audience:

This practical guide to voter mobilization will be a must-read for consultants, candidates, politicians, activists of all stripes and grassroots organizations. It is helpful for people involved in political campaign management and study voter mobilization.

 

 
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