Title Cambridge IGCSEâ„¢ and O Level Business Studies, 3/e
Subtitle Study and Revision Guide
Author Karen Borrington, Peter Stimpson
ISBN 9781510421264
List price GBP 13.50
Price outside India Available on Request
Original price
Binding Paperback
No of pages 168
Book size 210 X 298 mm
Publishing year 2019
Original publisher Hodder Education
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book
  
 

Description:

Enter the exam with the confidence to achieve your maximum potential using step-by-step guidance, helping you to practise skills learned and improve exam technique.

  • Avoid common misconceptions with frequent mistakes highlighted throughout
  • Build skills constructing and writing answers with a range of practice and exam style questions
  • Easily identify areas for improvement with the answers in the back of the book
  • Target your revision and focus on important concepts and skills with key objectives at the beginning of every chapter
  • Maximise your time in the exam with tips and suggestions on how to approach questions
  • Contextualise knowledge with authentic case studies

 

This Study and Revision has been updated for the revised syllabus for examination from 2020.


Contents:

Introduction

 

Section 1: Understanding business activity

Chapter 1: Business activity

Chapter 2: Classification of businesses

Chapter 3: Enterprise, business growth and size

Chapter 4: Types of business organisation

Chapter 5: Business objectives and stakeholder objectives

Case study: Understanding business activity

 

Section 2: People in business

Chapter 6: Motivating employees

Chapter 7: Organisation and management

Chapter 8: Recruitment, selection and training of employees

Chapter 9: Internal and external communication

Case study: People in business

 

Section 3: Marketing

Chapter 10:  Marketing, competition and the customer

Chapter 11: Market research

Chapter 12: The marketing mix: product

Chapter 13: The marketing mix: price

Chapter 14: The marketing mix: place

Chapter 15: The marketing mix: promotion

Chapter 16: Technology and the marketing mix

Chapter 17: Marketing strategy

Case study: Marketing


Section 4: Operations management

Chapter 18: Production of goods and services

Chapter 19: Costs, scale of production and break-even analysis

Chapter 20: Achieving quality production

Chapter 21: Location decisions

Case study: Operations management

 

Section 5: Financial information and financial decisions

Chapter 22: Business finance: needs and sources

Chapter 23: Cash flow forecasting and working capital

Chapter 24: Income statements

Chapter 25: Statement of financial position

Chapter 26: Analysis of accounts

Case study: Financial information and financial decisions

 

Section 6: External influences on business issues

Chapter 27: Economic issues

Chapter 28: Environmental and ethical issues

Chapter 29: Business and the international economy

Case study: External influences on business activity

 

Answers

Index


About the Authors:

Karen Borrington teachs at Ecclestone School, Derbyshire and is an experienced examiner.

Peter Stimpson teachs at Hurtwood House School, Surrey and is an experienced examiner.


Target Audience:

This textbook is written for the latest Cambridge IGCSE and O Level Business Studies syllabus.

 

 
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