Title Agile Transformation
Subtitle Structures, Processes and Mindsets for the Digital Age
Author Neil Perkin
ISBN 9780749497477
List price GBP 19.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 280
Book size 153 x 229 mm
Publishing year 2020
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


“Neil’s book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading.”

Bruce Daisley, VP EMEA, Twitter


“Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organisation trying to create their preferred future, this is a must-read!”

Gerd Leonhard, CEO The Futures Agency, Futurist & Humanist, Author of Technology vs. Humanity


“These days every company wants and needs to change but the answers seem crypic, vague and often biased. As always Neil writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all natures of Business can adapt to the modern world.”

Tom Goodwin, EVP Innovation Zenith, Keynote Speaker, Author, Digital Darwinsim


‘Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex it can be hard to cut through the noise. Luckily, Neil has done that brilliantly with this book offering plenty of actionable insights that any leader can put to immediate use.”

James Haycock, General Manager, Idean UK, Author, Bye Bye Banks


“Packed full of amazing insights, case-studies and practical examples for implementing Agile Transformation across any organization.’

Duncan Hammond, VP Transformation, Warner Music Group


“‘Agile’ and ‘transformation’ aren’t just pretty words to say. It’s the new way of operating business, and you can’t afford to be left behind. You couldn’t ask for a better expert guide on the journey than Neil Perkin.”

Scott Brinker, VP Platform Ecosystem, Hubspot, Author Hacking Marketing


“An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil’s clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation.”

Judy Gibbons, Chairman at Which?, Non Executive Director at Michael Kors & Hammerson, Deputy Chair at Somerset House


Traditional organizational structures and cultures are no longer fit for purpose in a digitally empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and business leaders and organization development practitioners need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide to achieving this success. Packed full of practical advice, this book covers everything: why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small.

Agile Transformation also looks at how to build and engage high-performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change, and ensure that leadership behaviours and organizational culture catalyse true organizational agility. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this book is crucial reading for businesses wanting to effectively compete in the new world of work.


Key Features:

  • Explains how to replace outdated organizational structures and processes to achieve business success in a digitally-empowered world
  • Shows how to create and engage high performing teams to build momentum for change
  • Includes practical guidance on how to tackle the employee mindset challenges that can hinder agile transformation
  • Provides guidance on how to embed agile approaches in all areas of an organization including HR, Sales, Operations, Finance and Procurement
  • Features case studies from organizations including Airbnb, Amazon, Netflix and Vodafone


Chapter 1: A new operating system for a new operating environment • Why this book, and why now? • The new operating environment • References

Chapter 2: The agile business • Defining the agile business • Scaling agile principles • The key shifts from linear thinking • Principles of agile business • The impact of rising customer expectation • The ‘platformization’ of capability • Systems thinking for business • Genuine (and pretend) customer-centricity • References

Chapter 3: A new agile operating system for business • The key technology dynamics in companies • Small teams can drive big change • Moving away from strict hierarchies • Changing innovation horizons • The real challenge with transformation • The problem with corporate innovation • Beyond innovation: the need to constantly renew • The ambidextrous organization • Shaping demand and fulfilling demand • From scalable efficiency to scalable learning • Explore, execute, extend and exploit • A structure for continuous innovation • The dual operating system • Building a service-oriented architecture • The post-digital organization • References

Chapter 4: Changing change management • The messy middle of transformation • The shift away from big-bang, linear change management • Agile change management • Agile transformation: the shift towards a ‘think big, start small, scale fast’ approach to change • References

Chapter 5: Think big • The key elements of ‘think big’ • Visioning – setting a compelling direction for change • Mapping your operating business contexts • Foundational enablers for change • References

Chapter 6: Start small • Why start small? • Achieving ambidexterity • Defining a new way of working • The challenges and tensions • References

Chapter 7: Scale fast • Applying agile principles at scale • Momentum for change (1): momentum = mass x velocity • Momentum for change (2): mass = volume x density • Momentum for change (3): velocity = speed + direction • References

Chapter 8: Reinventing the organization • Designing your new agile operating system



About the Author:

Neil Perkin is the founder of Only Dead Fish, a consultancy that specializes in applying strategic understanding of emerging technologies to help companies optimize their effectiveness in the digitally empowered business environment. An expert in organizational agility, emerging media and digital strategy, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry.

Target Audience:

This book provides an accessible and comprehensive roadmap for leaders and organization development practitioners to drive customer focused digital innovation in all areas of an organization including HR, sales, operations, strategic planning, technological innovation, finance and procurement.


Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice.