Title Start-Ups, Pivots & Pop-Ups
Subtitle How to Succeed by Creating Your Own Business
Author Richard Hall, Rachel Bell
ISBN 9780749497460
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 256
Book size 140 x 216 mm
Publishing year 2020
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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Description:

Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today’s innovation and entrepreneurial-focused world. This book is about starting a business. It’s about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you’ll learn how to deal with them and create a new business that is robust and ready to grow.

Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who’ve done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you’ll find out how to learn so much that you’ll pivot your business, try again and then win big time. You’ll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

Key Features:

  • Delivers a step-by-step guide to making a business idea happen, learning how to fail fast, pivot your ideas and pick yourself up
  • Features case studies from some of the most innovative start-ups including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, BrewDog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company
  • Provides details of how to actually run a business including budgeting, planning and managing cash flow
  • Shares stories of success and challenges from startup founders


Contents:

About the authors

 

Prologue

 

Chapter 1: The ups and downs of starting a new business • A story about a successful start-up • Monty’s Bakehouse • The entrepreneurial landscape • Who? Where? How? What? • Focusing on those three key entrepreneurial cohorts • Have you got what it takes to succeed? • What no one talks about, but you need to know • Being top-boss for the first time isn’t that easy • Why some businesses fail and others thrive • Notes

Chapter 2: The start-up revolution • An overview • A paradigm for the 2020s • Helping start-ups to win • Perspectives and stories • Start-up stories from millennials • Start-up stories from women • Start-up stories from experienced executives • A more global perspective • Start-ups: lessons, surprises and insights – a summary

Chapter 3: Pivots, refinements and surprises • What is a pivot? • How pivoting works in practice now • Pivoting and people • The big pivot • Pivoting in action • Five pivoters and their stories • Minor pivoting or just refining • Trends and revolutions

Chapter 4: Pop-ups, questions and experiments • What is a pop-up? • Pop-ups in action • A pop-up story • Understanding markets and people • Pop-ups as cultural phenomena • Pop-ups create ideas and save money • Note

Chapter 5: Start-ups: How to do them. How to succeed • Preamble to a toolkit • Content • Snapshot lessons from recent start-up people • Preparation • Planning • The basics • Money • Performance • Thinking • People • Customers • Running our business beyond start-up • A guide to presenting for new business • The story of an award-winning success

Chapter 6: Conclusions and summary • Why this book matters • Finally, do you want to make a difference? Do you want to feel wonderful?

 

Bibliography

Index


About the Authors:

Richard Hall studied at Balliol College, Oxford, and his early career was in learning and practising marketing with blue chip FMCG companies like Reckitt’s and RHM Foods. A lengthy spell in advertising followed, with leading roles in French Gold and Abbott, FCO and Havas. In the latter part of his career he was asked to act as non-executive chairman in several marketing services companies and two charities, was a co-founder of a consultancy start-up and, finally, has written a raft of business books published in over 20 countries. He has also created a mentoring business.

Rachel Bell is a serial entrepreneur, award-winning PR star, non-executive consultant and visitor in entrepreneurship at London Business School. She has started six multi-award-winning comms businesses - the most notable being PR agency Shine. Her philosophy of promoting and developing talent has won her industry recognition including #1 Sunday Times Best Small Company to Work For. She is a serial NED and chairs CIS, her late father’s engineering business. She was nominated best leader of a small business in 2012 by the Sunday Times. She is currently also working with the London Business School, inspiring MBA students in entrepreneurship.


Target Audience:

This book is a must read for entrepreneurs or anyone with a business idea and the desire to be successful.

 
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