Title How to Write Effective Business English, 3/e
Subtitle Your Guide to Excellent Professional Communication
Author Fiona Talbot
ISBN 9780749497293
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 160
Book size 140 x 216 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry
  
 

Reviews:

“If you need a handy toolkit for improving your business writing... then this practical guide is packed with advice, tips and examples to help you do just that. It works for both native and non-native English speakers wishing to inject more vitality and clarity into their business writing.”

Louise Stansfield, Senior Lecturer, Metropolia Business School, Metropolia University, Finland

 

How to Write Effective Business English can make you aware of the pitfalls you encounter every day, and give you a very good chance to get your message right and powerful today, and even better tomorrow.”

Gianluca Marcellino, Global Retail Industry Manager, Avanade

 

“An absolute must-read... Perfect for those who want to invigorate their written work to really pack a punch.”

Paul Corcoran, Chief Executive, Agent Marketing

 

How to Write Effective Business English is an invaluable toolkit for any business... this book really does help to create impactful communication.”

Katie Page, Content Director, GlobalData plc

 

Assuming an intermediate knowledge of English, How to Write Effective Business English provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, How to Write Effective Business English gives readers an easy system for writing clearly, quickly and easily. It will also hold immense practical value to native English speakers who feel that their written business English needs practice. Very highly recommended for community and academic library instructional reference collections.”

The Writing/Publishing Shelf, Library Bookwatch, Midwest Book Review (for previous edition)


Description:

Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you’re a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

 

Key Features:

  • Gives both native and non-native English speakers a solid grounding and confidence boost in writing for business; including email, CVs and cover letters, social media, common errors and how to avoid them, and global business English
  • Features international case studies to illustrate examples in context, including Innocent, Ogilvy and Mather, and Virgin
  • New to this edition: New chapter on writing for different generations, clients and colleagues; updated content on instant messaging, gender-neutral pronouns, and the enduring power of paper


Contents:

Introduction

 

Chapter 1. Why are you writing? • Who are your readers? • What’s the purpose of your writing? • Readers take just a few seconds to judge your writing • How formal or informal do you need to be? • Your checklist for action

Chapter 2. Business writing for today • Winning business through English • Academic writing compared to business writing • Can you use ‘I’ in business writing? • Listen to readers’ feedback • Choosing the right style • Ideal communication • The word power skills system: four easy steps to premier business writing • Your checklist for action

Chapter 3. Quality matters • Shine through your writing! • To make mistakes is only human • How readers can react to written mistakes • Further costs of getting your writing wrong • You can never fully outsource your writing • Checking for mistakes • Proofreading tips • Your checklist for action

Chapter 4. Writing across generations – for colleagues as well as clients • Pool communication strengths: the rewards of generational diversity • Write to get that job • Write to recruit • Use word power to develop your career and get the results you need • Write for your boss • When you’re the boss, writing brings extra challenges! • Your checklist for action

Chapter 5. Telling your story through social media • Social media has shaken ‘the rules’ of business writing • Get into the social media mindset • Get your business message to anyone, anywhere, anytime • What are the key objectives? • How do companies shine through their social media interaction? • Writing that creates trust can create a community • The long and the short of it: past, present and future • Further writing tips for key channels such as Facebook, Twitter and LinkedIn • What excites people so much they want to share it? • Call people to action – and check it’s worked • Telling your story • Your checklist for action

Chapter 6. Standard or variant English? • `Standard’ and ‘variant’ English • Writing for both native and non-native English speakers • Some surprising problems with English for global business • Define business English within your company • Your checklist for action

Chapter 7. Writing globally? Or in multinational teams? • Looking at how you use English at work • Converting thoughts into words, then into writing • Better to ask if you don’t understand something • These features can perplex readers too • Muddled business writing costs on so many levels • Tune in to how English continues to evolve • Non-native English writers can have an advantage! • Your checklist for action

Chapter 8. E-mail and instant messaging • General • Writing e-mails • E-mail scenarios to watch out for • Multilingual and other e-mail threads • Structure your e-mails • Designing how you write e-mails • Instant messaging and texting • Your checklist for action

Chapter 9. Punctuation and grammar tips • Why punctuation and grammar matter • Punctuation and other marks • Parts of speech and other grammar • Paragraphs • Verbs and tenses • Agreement of subject and verb • Comparison • Fluidity in writing • Your checklist for action

Chapter 10. Practical conventions and common confusions • Writing a date • Time • Numbers • Measurements • Words that can confuse both native English and non-native English writers • Acronyms • Active and passive • Nominalization • Your checklist for action

Chapter 11. Paper is here to stay • Letters • Traditional letter format • When flexibility is key, you need to adapt letter-writing templates • A letter that involves the reader with the company’s narrative • Specific tips about addressing letters • CVs/resumes and cover letters • Your checklist for action

 

Conclusion: what will you do differently – and better?


About the Author:

Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today’s digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.


Target Audience:

Highly recommended for community and academic library instructional reference collections, this book will help in business writing clearly, quickly and easily. It works for both native and non-native English speakers wishing to inject more vitality and clarity into their business writing.

 

 
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