Title Technology and the Blue Economy
Subtitle From Autonomous Shipping to Big Data
Author Nick Lambert, Jonathan Turner, Andy Hamflett
ISBN 9780749483951
List price GBP 44.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 288
Book size 159 x 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“Revealing and insightful, this book shares inspiring examples of innovations applied across a broad spectrum of Blue Economy sectors. These ideas are real and impactful and underline the importance of technology and creativity as an enabler for sustainable environments and economic growth.”

David Loosley, Chief Executive, The Institute of Marine Engineering, Science and Technology


“A fascinating guide to how technology will shape the future of the Blue Economy, this book is essential reading for those looking to understand how the smart use of our oceans can support sustainable development.”

Professor Dickon Howell, Director, Howell Marine Consulting, UK


“This book presents a compelling overview of the impressive range of technology innovation underpinning progress in sectors as diverse as sustainable fisheries, ocean tourism, smart port cities, shipping and seabed mapping. Start-ups and tech developers in all sectors could learn from the up-to-the-minute case studies presented in this thoroughly researched and well written book.”

Tony Hughes, Dealmaker, Global Entrepreneur Programme – the UK’s Department for International Trade


“Here, at last, is a book that sets out the scale of challenges and opportunities that our oceans present, by three authors bringing enormous knowledge to the domain. The Blue Economy is so much more diverse than the traditional marine and maritime sectors, and this book is a must-read for anyone interested to understand where the Blue Economy is heading.”

Dr. Jonathan Williams, CEO, Marine South East, UK


“The breadth of innovation across the blue economy is extraordinary. Andy, Nick and Jonathan have explored, sector by sector, to reveal insights and applications that are revolutionising industries and opening doors for new commercial opportunities in the seas and oceans.”

Aidan Thorn, Maritime Innovation Expert


70 per cent of the planet is covered by water, and 90 per cent of global economic trade is transported by sea. The world’s seas and oceans are big business. Based on gross marine product, the ocean can be considered the world’s seventh-largest economy, with the total global value of the Blue Economy predicted to rise to $3 trillion by 2030.

Grounded in detailed market research, and brought to life through over 250 meticulously researched case studies, Technology and the Blue Economy presents a compelling overview of an inspiring and innovative sector that includes offshore renewable energy, ports and harbours, shipping, maritime surveillance, cyber security, aquaculture and ocean conservation. It tackles questions like these:

  • With Earth observation satellites providing unprecedented levels of data about the ocean, can machine learning capabilities develop at pace to make sense of all this new information?
  • How can ships protect themselves when one shipping firm alone records 50,000 daily attempts to breach its cyber security systems?
  • With floating wind farms now pushing further out to sea to convert natural energy, what role do robots have in managing essential maintenance in these more remote environments?
  • When passenger ferries are already sailing themselves and self-docking in port without human intervention, are we entering an age where human error is eradicated?
  • With fish farming predicted to account for 62 per cent of all the seafood consumed globally by 2030, how can 3D imaging cameras and net-cleaning robots help to stop mass deaths of fish that can run into millions in a single incident?
  • In the age of smartphone ubiquity, how important a role might social media and citizen science play in ocean conservation?
  • With luxury cruise ships now marketing themselves as ‘smart, connected cities’, crunching passenger data in real-time, do they now provide the gold standard of customer experience within the tourist industry?
  • Is optical scanning technology the solution to countering slavery at sea, a real concern in the south-east Asian fishing industry?
  • Can satellite-enabled tracking and autonomous clean-up systems help to counter one of the greatest conservation issues of the day - the fight against ocean plastic pollution?

Technology and the Blue Economy explores how innovators can develop the right business models to capitalize on growth opportunities, and analyses the critical success factors for emerging technologies.


Key Features:

  • Discusses the high commercial value of the seas and oceans and the current areas of technological development within the blue economy
  • Explains how to target and capitalise on the potential for maritime innovation within specific areas
  • Provides insights into important innovations such as spatial data infrastructures and hydrography for maritime economies; the evolution of eNavigation and GNSS vulnerability; near or real time situational awareness
  • Presents case studies from organisations who have successfully integrated new technologies into their existing business models




Chapter 1. An introduction to the Blue Economy • An ocean of opportunity • Embracing complexity • References

Chapter 2. Shipping • Navigating an unprecedented sea of data • Playing ‘spoof’ • Rising to the cyber challenge • Tackling the energy challenge • Plain sailing? • From reaction to prediction • The power of sharing • Conclusion • References

Chapter 3. Ports and harbours • Leading the global charge against harmful emissions • Ports in a storm • Safe berth • Something in the air • Taking down the particulates • Setting the scene for innovation • Conclusion • References

Chapter 4. Offshore renewables • Channelling the power of the oceans • A climate of fear • Winds of change • Floating a new idea • Maintenance from afar • Continuous operation • ‘On land’at sea • Potential dovnsides • Cross-cutting value • Conclusion • References

Chapter 5. The cruise industry • Pushing the digital boundaries of the customer experience • Greener and cleaner • Coming in from the cold • Back to the future • Floating on the digital revolution • Getting personal • Safe and secure • Okay, Zoe? • Reaching for the stars • Conclusion • References

Chapter 6. Maritime surveillance • Maintaining eyes on the sea • SAR-struck • Dark matters • Oil on the water • Digital dodging • Robocams • Quality, quantity and safety of data • Conclusion • References

Chapter 7. Aquaculture • Meeting the world’s food needs in an environmentally sound manner • The global race • In full bloom • Communication breakdown • Net effect • Imprisoned in steel • Conclusion • References

Chapter 8. Hydrography and bathymetry • Bringing clarity to the ocean floor • One data set, multiple uses • Actionable intelligence • Ports, boundaries and offshore developments • From theory to action • Order from chaos • Safety blanket • ‘Irmageddon’ • A light in the dark • Setting the future course • Conclusion • References

Chapter 9. Ocean conservation • Protecting and preserving the future of the seas and oceans • A broader challenge • Micro waves • Harnessing the social network • Going with the flow • Power to (and from) the people • Sounding off • Pushing the boundaries • Reap what you sow • Conclusion • References

Chapter 10. Sustainable fisheries • Casting a digital net to help feed the world • A light in the blue • Providing the framework • A multi-faceted problem • Airborne AI • The open data challenge • Conclusion • References

Chapter 11. Subsea monitoring • Shining a light on the mysteries of the deep • Advanced AUVs • Establishing the search rhythm • Continual challenge • Needles in a watery haystack • All eyes on flight MH370 • Raising the profile of dangerous wrecks • New possibilities • The ‘system of systems’ • Safeguarding the world’s data • The fragility of the connected world • Getting power back to shore • Conclusion • References

Chapter 12. Safety of life at sea • Protecting human life in the harshest of environments • VR, wearables and robots to the rescue • No safety net • Forewarned is forearmed • Caught in the net • Cruise control? • Proof positive • Funding the future • Invest to save • Conclusion • References

Chapter 13. Conclusion • Successfully navigating a sea of opportunity • The keys to successful product development in the Blue Economy • Be wanted: Meet a need • Be user-led: Learn and pivot • He sustainable: Develop the business model • Be patient and resilient: Customer take-up might take time • Addressing the Blue Economy funding network • Incubation and acceleration • The key enabler: A shift in investment priorities? • The greatest gifts • Reference



About the Authors:

Nick Lambert is co-founder and director of NLA, a blue economy solutions company, which specialises in the blue economy and tech innovation in associated domains. He advises corporates on a wide range of marine and maritime issues, and regularly hosts and delivers keynote speeches at high profile conferences.

Jonathan Turner is a Director and Co-Owner at NLA International Ltd. His operations background from the commercial sector is centred on customer-focused organisational process design, lean methodology and performance measurement through analytical skills and practical use of data. He applies this in his role at NLAI through the design and implementation fo Blue Economy solutions for governments, NGOs and commercial clients.

Andy Hamflett is co-founder and director of NLA and a journalist, researcher and innovation expert on new technologies. He leads innovative research projects that explore the emerging potential of big data for social impact.

Target Audience:

This book is an essential reading for people interested in blue economy to understand how the smart use of our oceans can support sustainable development like sustainable fisheries, ocean tourism, smart port cities, shipping and seabed mapping. It includes offshore renewable energy, ports and harbours, shipping, maritime surveillance, cyber security, aquaculture and ocean conservation.


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