Title Be A Free Range Human, 2/e
Subtitle Escape the 9-5, Create a Life You Love and Still Pay the Bills
Author Marianne Cantwell
ISBN 9780749497095
List price GBP 14.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 320
Book size 140 x 216 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry
  
 

Description:

Trapped in a job or business that’s “just not you”? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell’s straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It’s about much more than just quitting your job and becoming your own boss. It’s about life on your terms, working when, where and how you want - so you don’t have to fit yourself into someone else’s box to make a great income. This second edition won’t just inspire you, it will give you unconventional and practical steps to:

  • Discover what you really want to do with your life (even if no answer has ever fully fit)
  • Get started in 90 days, with what you have
  • Create a free range career, tailor-made for you and the life you want (be it travelling the world or hanging out in your favourite café)
  • Stand out from the crowd and get paid well to be you

Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don’t need to be a constantly-networking extrovert. have an MBA, or get funding), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.

 

Key Features:

  • Will energize and empower you to break out of the career cage and create a free range life that works for you - without fitting into someone else’s formula
  • Gives step-by-step tools that you can tailor to your own needs to allow you to go from ‘idea’ to ‘getting well and reliably paid’
  • New to this edition: updated content on dealing with internet advice overwhelm; new and up to date case studies; a completely revised method for how to apply the steps to different personality types
  • Features even more inspiring stories of people who have successfully gone free range - including some who have already used this book to change their lives - as well as the practical steps to help you do the same


Contents:

Preface to the second edition

Acknowledgements

Prologue

 

Introduction

 

Part One: Get ready for the ride

Get set up to get the most from this journey.

Chapter 1. What your school career adviser never told you • The ‘safe job’ myth • Myth buster • Free range third way

Chapter 2. Why this matters now • What would you do if you had only one life? • Notes

 

Part Two: Creating your free range life: How to decide what you really want

Dream big, discover your strengths and find out what to do when you want to do everything. Figure out what you really want.

Chapter 3. Why doing what you love is not negotiable • The two-step strategy

Chapter 4. Dream big – then get off your butt and do it • How to quit your job, write a book and get on TV (while baking cakes) • Dare to dream

Chapter 5. Defrosting – your secret weapon in figuring out what you want • Is your GPS out of whack?

Chapter 6. How to create your perfect ‘career’ when you want to do everything • The ‘one thing’ myth • Myth buster

Chapter 7. Spot your superpowers • Average is no longer an option • Weaknesses are just strengths in the wrong environment • How to use your strengths to find your thing

FREE RANGE PROFILE: Benny’s story

Chapter 8. Taking free range action • The ‘endless research’ myth • Myth buster • Free range third way • Notes

 

Part Three: Think like a free range human

You don’t need a wildly original idea, oodles of experience, or even funding. How to start with what you have (and find out if your idea will work in two weeks). Decide on your new free range career (and make it fit you).

FREE RANGE PROFILE: Peter’s story

Chapter 9. Why you don’t need an original idea • The ‘originality’ myth • Myth buster • Free range third way

Chapter 10. Think beyond your job title • The ‘but I don’t have decades of experience’ myth • Myth buster • Free range third way

Chapter 11. What a free range business looks like • Five free range business types (plus one extra option)

Chapter 12. How to free range-ify your idea

Chapter 13. How to start with what you have • The 100k question • Get Champagne results on a Chardonnay budget

Chapter 14. How to know if your idea will work • How to know if your idea can pay enough • How to know if people will really pay for what you have to offer • Where are you in your idea?

FREE RANGE PROFILE: Susan’s story • Notes


Interlude: Free range reality check

A rush of inspiration and free range thinking (how to overcome those ‘reasons why not’ and make anything happen).

Chapter 15. Meet the people who don’t want you to escape the career cage • The truth is the beige army is just a group of scared but vocal people • The beige army’s biggest weapon is its pretence that it represents everyone

Chapter 16. What to do with those Reasons Why Not • The ‘not for the likes of me’ myth • Myth buster • Free range third way

Chapter 17. Wait, but what if I’m not a shiny-haired, always-confident entrepreneur? • Free range thinking (under the surface)

FREE RANGE PROFILE: Jon’s story • Notes

 

Part Four: Build your free range escape hatch

Get started, stand out from the crowd, get known fast and get paid (without changing your personality). How to make things work and break free, on your terms.

Chapter 18. Making a living without an office

Chapter 19. Why you don’t need a business plan • The ‘research’ myth • Myth buster • Free range third way

Chapter 20. Why you don’t need to appeal to everyone • Big lives come from bold steps • My journey from bland to bold

Chapter 21. How to decide who gets to give you money • From burnout to brilliant: a real-life turnaround • How to choose your niche

Chapter 22. How to brand like a rock star • The power of branding as you • Your brand is more than a name

Chapter 23. How to stand out from the crowd • How to stand out (by being more you) • Who am I again? (the problem with personal branding)

Chapter 24. The three Free Range Styles • What are the Free Range Styles? • Bringing this to life

Chapter 25. The Free Range Faststart • How to do the Free Range Faststart • Choosing your Faststart partners • Faststart with Style

FREE RANGE PROFILE: Connie’s story

Chapter 26. Instant status • Status hacking • Three pillars of instant status

Chapter 27. How to communicate in an unsucky way • Speak human

Chapter 28. Why you don’t have to be an all-rounder

Chapter 29. How to sell without selling your soul • The four Es of selling without selling your soul

Chapter 30. Get comfortable with setting your salary

Chapter 31. Overcoming information overwhelm • Filter 1. Is this right for who I am? • Filter 2. Is this right for where I am?

Chapter 32. What to do when you get stuck • When to give up • When to give in

Chapter 33. Living and working anywhere • Choose your own adventure

Chapter 34. How to quit your job: 10 steps to freedom • Note

 

Epilogue

Index


About the Author:

Marianne Cantwell is an expert on creating a free range career and a successful work-life that fits who you really are (and the life you want). The founder of Free Range Humans, and a leading TEDx speaker, thousands have done her courses on finding your ‘thing’ (and making it work for you). Her thinking has featured everywhere from Business Week and CBS MoneyWatch, to The Guardian, Daily Mail and Entrepreneur magazine.

A corporate escapee herself, she now lives and works in several countries (often between London and sunny California), and carries her business in a little laptop.


Target Audience:

This book will energize and empower you to break out of the career cage and create a free range life that works for you - without fitting into someone else’s formula.

 

 
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