Title The 360° Corporation
Subtitle From Stakeholder Trade-offs to Transformation
Author Sarah Kaplan
ISBN 9781503607972
List price GBP 21.99
Price outside India Available on Request
Original price
Binding Hardbound
No of pages 232
Book size 153 x 229 mm
Publishing year 2019
Original publisher Stanford University Press (Combined Academic Publishers)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“If you want to understand the keys to truly great corporations today, read Sarah Kaplan’s The 360° Corporation. Based on more than a decade of research and work with the world’s most innovative creative companies, Kaplan shows how the key to sustainable and enduring success lies in effectively engaging all stakeholders and managing complex tradeoffs. A must-read for CEOs, directors, executives, and future business leaders.”

Richard Florida, author of The Rise of the Creative Class


“There is a burning need for companies to engage with a variety of stakeholders, but doing so is costly and creates thorny tradeoffs. So how do we do it? This profoundly important book provides a fresh perspective on that question. It’s a brilliant, indispensable guide for business leaders—and anyone else hoping to shape the role of corporations in society.”

András Tilcsik, Canada Research Chair in Strategy, Organizations, and Society, University of Toronto


“Bestselling author and award-winning researcher Sarah Kaplan offers a wise guide for business leaders facing apparently impossible demands and tough choices in their environments today. Rather than simply looking to manage trade-offs or seeking fast win-wins, she reveals how companies can take a more difficult but ultimately transformational path: embracing the tensions to co-create new models with their key stakeholders.”

Tanya Menon, co-author of Stop Spending, Start Managing: Strategies to Transform Wasteful Habits


“As business leaders, we evaluate and make trade-offs every day. Kaplan has prepared a cogent guidebook to help turn these events into strategic opportunities to capture value. The 360° Corporation outlines the critical criteria and a process of inquiry needed to make better business decisions, especially in today’s ever-changing stakeholder environment.”

Dave Stangis, Chief Sustainability Officer and Vice President of Corporate Responsibility, Campbell Soup Company, Entrepreneur-in-Residence and Senior Fellow in Social Innovation at Babson College


“Using organizational realities, this book puts leveraging tradeoffs instead of romanticizing shared values at the center stage of managerial decision-making. The 360° Corporation offers rare insights on how to combine humility, inspiration, and aspiration in business. A must-read for anyone interested in the potential of companies to do more than generate profits.”

Johanna Mair, Professor at the Hertie School of Governance, Co-Director of the Global Innovation for Impact Lab, Stanford Center on Philanthropy and Civil Society


“Today, sustainability is on the agenda in every boardroom. Most executives have come around to the idea that corporations need to do more than just maximize profit—but they don’t know how. Sarah Kaplan’s book provides a clear roadmap to this goal. As she says, there are no simple solutions here; however, she sets out the tensions and trade-offs with clarity and with many fascinating examples. This book is essential for executives and advisors who are looking to take corporate purpose and sustainability seriously.”

Julian Birkinshaw, Professor and Deputy Dean, London Business School


Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; “clicktivists” create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple “greenwashing” or “pinkwashing”? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.



Prologue: The Corporation in Society


Part I: Introduction to the 360° Corporation

Chapter 1: Creative Destruction Redux: How Shareholder Needs Create Performance Trade-Offs

Chapter 2: You’ve Got to Walk Before You Can Run: Knowing Your Trade-Offs (Mode 1)

Part I Signposts


Part II: The Business Case for Social Responsibility: Rethinking Trade-Offs (Mode 2)

Chapter 3: Is There a Win-Win? The Search for Shared Value

Chapter 4: Getting Stuck in the Business case: How the Business Case for Diversity Blocks Progress

Part II Signposts


Part III: Beyond the Business-Case Trap: Innovating Around Trade-Offs (Mode 3)

Chapter 5: CSR is not an Add-On: Innovating in the Supply Chain

Chapter 6: Stakeholders as a Source of Innovation: Transforming Operations

Part III Signposts


Pat IV: Thriving Within Intractable Trade-Offs (Mode 4)

Chapter 7: Dealing with Paradoxes: Selling Sustainably

Chapter 8: Experimentation: Going Green, Not Greenwashing

Part IV Signposts


Part V: Spearheading The 360° Revolution

Chapter 9: The 360° CEO: Signposts for the Organizational Leader

Epilogue: A New Perspective for Stakeholders

Part V Signposts



About the Author:

Sarah Kaplan is Distinguished Professor at the University of Toronto’s Rotman School of Management where she is the founding Director of the Institute for Gender and the Economy (GATE). She is also Senior Fellow at the University of Pennsylvania’s Wharton School, and has nearly a decade of experience at consultancy McKinsey & Company. Her prior works include extensive and award-winning academic publications as well as the business bestseller Creative Destruction.

Target Audience:

This book is essential for executives and advisors who are looking to take corporate purpose and sustainability seriously. This is a must-read for CEOs, directors, executives, and future business leaders.


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