Title Super Pumped
Subtitle The Battle for Uber
Author Mike Isaac
ISBN 9780393652246
List price USD 27.95
Price outside India Available on Request
Original price
Binding Hardbound
No of pages 408
Book size 165 x 241 mm
Publishing year 2019
Original publisher W. W. Norton & Company
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


“Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry.”

—Nick Bilton, special correspondent, Vanity Fair


“The tale of Uber, the queen of the so-called ‘unicorns,’ is a parable about power—and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read,
Mike Isaac’s account is also teeming with new revelations that will shock and outrage you.”

—John Carreyrou, author of Bad Blood


“A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley’s growth-at-any-cost culture.”

—Sheelah Kolhatkar, author of Black Edge


“A detailed, unsparing account of entrepreneurial arrogance, breathtaking excess, and cutthroat competition at one of the tech industry’s most vaunted, loathed, and socially transformative companies. In tracking Uber’s turbulent trajectory and Kalanick’s eventual fall from grace, Mike Isaac illuminates—and indicts—some of the business practices, cultural values, and mythologies shaping our new social infrastructure.”

—Anna Wiener, author of Uncanny Valley


“The first thing to know about Mike Isaac’s new book is that it’s wildly entertaining. But it’s also a very important read, because Isaac shows how Uber’s messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life.”

—Bethany McLean, author of The Smartest Guys in the Room


A New York Times technology correspondent presents the dramatic story of Uber, the Silicon Valley startup at the center of one of the great venture capital power struggles of our time.

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.

Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.

What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.

Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.



Chapter 1: X to the X
Chapter 2: The Making of a Founder
Chapter 3: Post-Pop Depression
Chapter 4: A New Economy
Chapter 5: Upwardly Immobile

Chapter 6: “Let Builders Build”
Chapter 7: The Tallest Man in Venture Capital
Chapter 8: Pas De Deux
Chapter 9: Champion’s Mindset
Chapter 10: The Homeshow

Chapter 11: Big Brother and Little Brother
Chapter 12: Growth
Chapter 13: The Charm Offensive
Chapter 14: Culture Wars
Chapter 15: Empire Building
Chapter 16: The Apple Problem
Chapter 17: “The Best Defense...”
Chapter 18: Clash of the Self-Driving Cars
Chapter 19: Smooth Sailing

Chapter 20: Three Months Prior
Chapter 21: #Deleteuber
Chapter 22: “One Very, Very Strange Year At Uber...”
Chapter 23: ...The Harder They Fall
Chapter 24: No One Steals From Larry Page
Chapter 25: Greyball
Chapter 26: Fatal Errors

Chapter 27: The Holder Report
Chapter 28: The Syndicate
Chapter 29: Revenge of the Venture Capitalists
Chapter 30: Down But Not Out
Chapter 31: The Grand Bargain




A Note on Sources



About the Author:

Mike Isaac is a technology reporter at the New York Times, whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook, and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco.

Target Audience:

This book is useful for the people interested in Uber’s business practices, cultural values and internal power struggles. Useful for the people interested in business and economics.


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