Title Business and Professional Writing, 2/e
Subtitle A Basic Guide
Author Paul MacRae
ISBN 9781554814718
List price USD 39.95
Price outside India Available on Request
Original price
Binding Paperback
No of pages 432
Book size 171 X 229 mm
Publishing year 2019
Original publisher Broadview Press (Eurospan Group)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry
  
 

Reviews:

Praise for the First Edition

“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.”

Kelly Belanger, Virginia Tech

 

Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.”

Precious McKenzie, Rocky Mountain College


Description:

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included.

Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.

 

Key Features:

  • Very concise—points are made as briefly and directly as possible
  • Tone is friendly and encouraging rather than formal or academic
  • Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing
  • Readable layout, with many concrete examples, instructive images, and helpful tips throughout


Contents:

Acknowledgments

Preface

Introduction to Business and Professional Writing

 

Part I: The Basics Of Strong Writing

Chapter 1: Plain Language • Business Communication versus Academic Writing • Plain Language • Exercises

Chapter 2: The Seven Cs of Good Professional Communication • Introduction • Clear • Concise • Concrete and Specific • Complete • Courteous • Coherent • Exercise: Identifying Transitions • Constructive • Conclusion • Quiz on the Seven Cs

Chapter 3: The Eighth C: Learning Grammar Language • Introduction • Grammar Language • Parts of Speech • Sentences and Clauses • Conjunctions • Quiz on Sentences • Clauses and Conjunctions Determine Punctuation • Punctuation • Review of Commas, Semicolons, and Colons • Quiz on Punctuation • Grammar Odds and Ends • Quick Quiz • Conclusion • Quiz #1 on Grammar • Quiz #2 on Grammar • Quiz #3 on Clauses

Chapter 4: Copy-Editing • Introduction: What Is Copy-Editing? • Using Spellcheck • Other Copy-Editing Tasks • Copy-Editing Symbols • Using a Word Processor for Copy-Editing • Conclusion • Copy-Editing Exercise

 

Part II: Document Design

Chapter 5: Basic Document Design • Introduction: The Importance of Good Document Design • Modular Design • Lists • List Review • Exercise on Lists • Headings • Headings Review • Graphics • Graphics Review • Summing Up

Chapter 6: Formatting for Correspondence • Introduction • Memos and Emails • Memo Exercise • Letters • Letter Exercise • Correspondence Review

 

Part III: Correspondence

Chapter 7: Emails and Memos • Introduction • Emails and Memos • Emails • Memos • Faxes and Scans

Chapter 8: Letters: Good News, Neutral, and Bad News • Introduction • Good-News and Neutral Letters • Good-News and Neutral Letter Review • Bad-News Letters • Bad-News Letter Review • Bad-News Letter Exercises

Chapter 9: Persuasive Letters • Introduction • Three Rhetorical Techniques • AIDA (Attention, Interest, Desire, Action) • Persuasive Communication Ethics • Persuasive Letter Review • Exercise


Part IV: Writing For A Job

Chapter 10: Cover Letters • Introduction • The Cover Letter • Conclusion • Exercise

Chapter 11: Résumés • Introduction • Reverse Chronological Résumé • Functional Résumé • Combined Chronological and Functional Résumé • Electronic or Scannable Résumé • Conclusion • Exercises

 

Part V: Promotional Materials

Chapter 12: News Releases • Introduction • News Releases • Exercise • Follow-Up Questions and Exercises

Chapter 13: Brochures • Introduction • Brochures Are AIDA Documents • Conclusion • Exercises

Chapter 14: Promotion on the Web • Introduction • Creating a Website • Social Media • Exercise

 

Part VI: Oral Presentations

Chapter 15: Individual Oral Presentations • Introduction • Individual Presentations • Individual Presentation Checklist • Exercises

Chapter 16: Group Presentations • Introduction • Preparation • Content • Delivery • Group Presentation Checklist • Exercise

 

Part VII: Reports

Chapter 17: Informal Reports • Introduction • Progress Reports • Problem-Solving Reports • Incident Reports • Proposal Reports • Conclusion • Discussion Questions • Exercises

Chapter 18: Formal Reports • Introduction • Formal Report Design • Formal Report Formatting • Formal Proposals • Surveys • Exercises on Surveys and Graphs • Minutes • Conclusion • Formal Report Checklist • Discussion Questions • Exercise 1: A Formal Proposal Report • Exercise 2: An Analytical Report

Chapter 19: Formal Proposal Report Example

Chapter 20: Formal Report Example

Appendix: Answers to Exercises • Introduction • Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 8 • Chapter 12

 

Permissions Acknowledgments

Index


About the Author:

Paul MacRae is an instructor of business and professional writing at the University of Victoria.


Target Audience:

The book is intended for business and professional writing which give tools to make you a fine writer.

 

 
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