Title The Tesla Way
Subtitle The Disruptive Strategies and Models of Teslism
Author Michaël Valentin
ISBN 9780749497033
List price GBP 29.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 224
Book size 153 x 235 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


“The most up-to-date text on understanding Elon Musk’s strategy.”

Jean-Michel Lorenzi, President and CEO, FrontSwimmer


“This book is useful for business leaders. Each chapter contains an explanatory and a theoretical part, complete with many concrete examples. Tesla is the main theme of this book, but the author also investigates the practices of numerous other companies including General Electric, Bosch and Michelin.”

Anne Feitz, Les Echos, Paris


Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla’s business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.

The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He draws from his expertise gathered from industry and has also interviewed a cross-section of Tesla’s current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: the reader can read, among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analysing efficiency of processes on the factory floor.


Key Features:

  • Investigates how to reinvent modern manufacturing processes through following the Tesla business strategy
  • Examines some of the features of Tesla’s ground-breaking model, such as their continuous improvement indicators and cycles that can drastically reduce and better sort waste, save energy, increase renewable energy and enable self-sufficiency
  • Includes case studies from Michelin, Mass and other innovative consumer goods manufacturers such as Bosch and Kimberley Clarke
  • Online resources: sample templates for analysing efficiency of processes on the factory floor


List of Figures

About the author




Chapter 1: The 3rd Industrial Age is over: So far so good • Innovation and industrial revolution, the inevitable acceleration • The human brain and exponential law • The happy globalization paradigm • Toyotism, a providential model • Limitations of the model

Chapter 2: The 4th Age of Industry: Real disruption or false revolution? • Four new challenges for industry • Doubters’ wrong right reasons • The 4th Age of Industry orphaned by a lack of organizational disruption • Teslism as a potential organizational model for the 4th Age of Industry

Chapter 3: The seven principles of Teslism • Principle 1: Hypermanufacturing • Principle 2: Cross-integration • Principle 3: Software hybridization • Principle 4: Tentacular traction • Principle 5: Story-making • Principle 6: Start-up leadership • Principle 7: Human and machine learning

Chapter 4: Onwards and upwards for the 4th age of industry • The 4th Industrial Revolution is already here • Teslism and its three concentric circles: a systemic model • The three circles model is not specific to Tesla

Chapter 5: How can you implement the Tesla way in your organization • Diagnose hypermanufacturing with a 4.0 VSM • Diagnose cross-integration with an augmented version of the Porter Forces • Diagnose software hybridization with a smart matrix • Diagnose tentacular traction with business segmentation • Design a customized story-making strategy • Diagnose start-up leadership systems and behaviours • Diagnose people and machine learning with skill-centric assessment • Implement a new way to drive your business like a start-up • Implement an augmented version of your industrial organization • Implement a new way of working and learning





About the Author:

Michaël Valentin is Associate Director at OPEO, a consultancy specialized in industrial transformations. Having accumulated significant experience both as an operational manager in the automotive sector and as a McKinsey & Company consultant, Valentin now helps small to medium enterprises (SMEs) and large groups become industries of the future. Widely recognized as a global expert in this field, he is also an author of books such as The Smart Way, which talks about how the industry of the future can be used to transform today’s factories into nuggets of gold (Valentin, 2017)

Target Audience:

This book is useful for business leaders and to understand Elon Musk’s Tesla business strategies.


Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice.