Title How to Write a Business Plan, 6/e (Creating Success Series)
Subtitle Win Backing and Support for Your Ideas and Ventures
Author Brian Finch
ISBN 9780749486433
List price GBP 9.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 192
Book size 134 x 216 mm
Publishing year 2019
Original publisher Kogan Page Limited
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.

The Creating Success series of books...

Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.


Key Features:

  • Is a one-stop guide to producing the most professional and convincing business plans for a new venture, including in-depth advice on plans for internal as well as external company use
  • Provides invaluable help with the sales forecast and compiling of all the necessary financial information
  • Is part of the bestselling Creating Success series, which has sold over 1,000,000 copies and contains practical advice on essential and value-adding work skills to help you develop your career
  • New to this edition: New and improved practical features to aid learning, including useful templates, top tips, and interactive, reflective exercises



Chapter 1: The structure of the plan • Using appendices

Chapter 2: Summary

Chapter 3: The business background • What your business is about and how you got here • The business • What is the product or service? • The markets • Supply • How did you get here?

Chapter 4: The market • Overview • Market structure • Competitors • Customers • Distribution • Trends • Competitive advantage • Market segmentation • Differentiation • Pricing • Barriers to entry • Big changes and new technologies • Examples of market change • Mixed strategies

Chapter 5: Operations • Differences • Processes • Control • Experience • Supply • Systems • Location and environment • Regulatory control

Chapter 6: Management • The essential difference • What skills are required? • Organization structure • Demonstrating control • Management

Chapter 7: The proposal • Explain • The proposition • Why will you succeed? • Ask for what you want! • What have you invested? • Second round finance • Closing the deal • The exit

Chapter 8: The forecast • The sales forecast • Costs • The five-year forecast • Reviewing the plan • Sensitivity • Key assumptions • Explain important points

Chapter 9: Financial information • Profit and loss account • Cash forecast • Sensitivity • Break-even • Funding • Reconciling and checking • Timing • Balance sheet • Trends • Some important terms

Chapter 10: Risks • What did we get wrong? • Long term versus short term • Focus on the big stuff • Don’t forget the everyday stuff

Chapter 11: Legal issues and confidentiality • Confidentiality

Chapter 12: Selling your business • Explain why you are selling • Emphasize the great opportunities for the business • Don’t waste time illustrating that sudden upturn in business expected imminently • Do you include a forecast? • Who is the buyer? • Holding back information • Due diligence • Do you own what you are selling?

Chapter 13: Improve business performance • Planning is not budgeting • Strategic vision and action • Creating strategy • Planning for people • Practicalities

Chapter 14: Bidding for business


1. The confidentiality letter

2. Reconciling profit and cash flow

3. The cash forecast

About the Author:

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.

Target Audience:

This book is your one-stop guide to producing the most professional and convincing business plan for a new venture.

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