Title New Media and Society
Author Deana A. Rohlinger
ISBN 9781479845699
List price GBP 21.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 240
Book size 153 x 229 mm
Publishing year 2019
Original publisher New York University Press (Combined Academic Publishers)
Published in India by .
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
About the book Send Enquiry


New Media and Society is a breath of fresh air. Rohlinger’s approach manages to be both sophisticated and accessible, providing engaging and insightful analyses of the relationship between new media and key social institutions ranging from religion and work to politics and education. Not only does it fill a gap in many sociological courses on media, it is a fabulous supplement for introduction to sociology courses. This timely text is not to be missed.”

Sarah Sobieraj, Author of Soundbitten: The Perils of Media-Centered Political Activism


“The Internet and social media have changed virtually everything about social life. Rohlinger’s indispensable book explains how. Rather than celebrating or lamenting the new world we live in, she shows what’s different, how, and why it matters.”

David S. Meyer, Author of The Politics of Protest: Social Movements in America


New Media and Society by Deana Rohlinger is one of the most lively and accessible texts on digital media and social life I’ve read! It’s perfect for lower division courses, incisively, approachably, and clearly introducing students to sociology as a discipline, to sociological theory from Durkheim to Goffman to Giddens, and to contemporary issues in America ranging from predictive policing to sexting. Rohlinger gets deep into sociological theory and contemporary research on digital media to unpack the power of sociology for uncovering important social insights and for understanding the role of social institutions and social inequality in society.”

Jennifer Earl, Co-author of Digitally Enabled Social Change


A sociological approach to understanding new media’s impact on society

We use cell phones, computers, and tablets to access the Internet, read the news, watch television, chat with our friends, make our appointments, and post on social networking sites. New media provide the backdrop for most of our encounters. We swim in a technological world yet we rarely think about how new media potentially change the ways in which we interact with one another or shape how we live our lives. 

In New Media and Society, Deana Rohlinger provides a sociological approach to understanding how new media shape our interactions, our experiences, and our institutions. Using case studies and in-class exercises, Rohlinger explores how new media alter everything from our relationships with friends and family to our experiences in the workplace. Each chapter takes up a different topic – our sense of self and our relationships, education, religion, law, work, and politics – and assesses how new media alter our worlds as well as our expectations and experiences in institutional settings. Instead of arguing that these changes are “good” or “bad” for American society, the book uses sociological theory to challenge readers to think about the consequences of these changes, which typically have both positive and negative aspects. 

New Media and Society begins with a brief explanation of new media and social institutions, highlighting how sociologists understand complex, changing relationships. After outlining the influence of new media on our identities and relationships, it discusses the effects new media have on how we think about education, practice our religions, understand police surveillance, conceptualize work, and participate in politics. Each chapter includes key sociological concepts, engaging activities that illustrate the ideas covered in the chapter, as well as links, films, and references to additional online material.  


Figures and Tables

Introduction: Understanding Social Institutions and Ourselves in a New Media Society • Key Concepts • Social Institutions Explained • A Sociological Approach to Studying New Media • Understanding New Media in American Society • Conclusion • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 1: Virtual Selves and Textual Encounters • Key Concepts • Case Study: TallHotBlonde • Cyber Family • Digital Relationships • Case Study: The Curated Life Online • Reproducing Inequality: Racial Inequality Online • Case Study: Living Life Online • Conclusion • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 2: Education in the Digital Age • Key Concepts • Functionalist Approaches to Education • Case Study: Who’s Responsible for Cyberbullying? • Conflict Theory: Can Technology Fix the Educational Inequality gap? • Symbolic Interaction: The Role of teachers in the Digital Age • Case Study: Massive Open Online Courses • Conclusion • Reproducing Inequality: For-Profit, Online Education • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 3: Religion.com • Key Concepts • Durkheim and Religion • Changing Religious Practices in the Digital Age • Religious Community Online • Reproducing Inequality: Death in the Digital Age • Case Study: Extremist Religious Communities • Religious Dysfunction Online • Case Study: Countering Extremism Online • Conclusion • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 4: Is Big Brother Watching Us? • Key Concepts • The “Living” Law • Reproducing Inequality: “Big Data” and Policing • New Media and Citizen Challenges to Authority • Case Study: Law Enforcement and Body Cameras • Corporations versus Legal Institutions: Who Rules Virtual Space? • Case Study: Corporations and Dataveillance • Case Study : Apple versus the FBI • Navigating a Digital World: Dealing with Surveillance • Conclusion • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 5: The Changing World of Work • Key Concepts • Alienation vs. Autonomy • Flexicurity: What Does This Mean for Alienation and Autonomy? • Reproducing Inequality: The Case of Uber • Efficiency and Productivity • Case Study: Marina Shifrin’s YouTube Resignation • Conclusion • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Chapter 6: Is This What Democracy Looks Like? • Key Concepts • Individual Political Participation and Social Inclusion • Political Organizations and Social Inclusion • Case Study: Vote Swapping and Presidential Elections • New Media, New Organizations • Political Organizations and the Agenda-Setting Process • Political Organizations and Traditional News Outlets • Reproducing Inequality: The “Alt Right” Online • Political  Organizations and New Media • Conclusion • Case Study: People for the Ethical Treatment of Animals • Chapter Links • Chapter Review Questions • Learn More • Videos and Movies • Chapter References

Conclusion • New media and Us • Reproducing Inequality: Net Neutrality • New Media and Social Institutions • Now What?




About the Author

About the Author:

Deana A. Rohlinger is Professor of Sociology at Florida State University. She is the author of Abortion Politics, Mass Media, and Social Movements in America and co-editor of Social Movements and Mass Media and Media, Movements, and Political Change.

Target Audience:

This book is useful for people interested in studying effects of information technology and mass media on education, religious studies, law, politics, media and sociology.


Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice.